Digital Marketing Executive

About Aptitude Migration

Aptitude Migration is a leading migration and education consultancy dedicated to helping individuals achieve their international education, migration, and career goals. We are seeking a creative and results-driven Digital Marketing Executive to support our marketing initiatives, generate quality leads, and strengthen our online presence.

Position Summary

The Digital Marketing Executive will be responsible for executing digital marketing campaigns, generating leads, managing email communications, handling social media platforms, and preparing marketing performance reports. The ideal candidate should have strong marketing knowledge, excellent communication skills, and a data-driven approach to achieving business objectives.

Key Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness and generate qualified leads.
• Plan, execute, and optimize lead generation campaigns across various digital channels.
• Manage and respond to marketing-related emails, inquiries, and online leads in a timely and professional manner.
• Create, schedule, and publish engaging content across social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Monitor social media engagement and interact with followers to enhance brand visibility and customer engagement.
• Coordinate email marketing campaigns, newsletters, and promotional communications.
• Track, analyze, and report on campaign performance, lead generation metrics, and social media analytics.
• Prepare weekly and monthly marketing reports for management.
• Maintain and update lead databases and CRM systems.
• Collaborate with the sales and migration teams to ensure effective lead nurturing and conversion.
• Conduct market research to identify trends, competitor activities, and new marketing opportunities.
• Assist in creating marketing materials, promotional content, and digital advertisements.
• Optimize website and social media content for better visibility and engagement.
• Ensure all marketing activities align with company branding and business objectives.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 1–3 years of experience in Digital Marketing, Social Media Marketing, or Lead Generation.
• Proven experience in generating and managing online leads.
• Strong understanding of social media platforms and content marketing strategies.
• Experience with email marketing and customer communication.
• Proficiency in marketing analytics and reporting tools.
• Familiarity with CRM systems and lead management processes.
• Excellent written and verbal communication skills.
• Strong organizational and time-management abilities.
• Ability to work independently and meet deadlines in a fast-paced environment.

Preferred Skills

• Experience with Meta Ads, Google Ads, and LinkedIn Advertising.
• Knowledge of SEO and content marketing.
• Familiarity with Canva, Adobe Creative Suite, or similar design tools.
• Experience in the migration, education, or professional services industry is an advantage.

What We Offer

• Competitive salary package.
• Professional development and career growth opportunities.
• Supportive and collaborative work environment.
• Opportunity to work with a growing international consultancy.
• Exposure to innovative marketing campaigns and digital technologies.

Apply now: careers@aptitudemigration.com.au

Location: 2nd Floor, Plot # 2, Saint Mary's Park, Near Century Tower, Kalma Chowk, Block E 2, Gulberg III, Lahore.

Office Timings: 9 AM to 5 PM (Mon-Sat).

Pay: From Rs80,000.00 per month

Work Location: In person