Senior Digital Marketing Executive

Location: Model Town Lahore (Onsite)
Job Type: Full-Time (05:00 PM – 02:00 AM)
Experience: 3 – 5 Years

Role Overview

Paklogics is seeking a highly motivated and results-driven Senior Digital Marketing Executive with 3–5 years of experience to lead and execute digital marketing initiatives. The ideal candidate should have proven experience in startup environments and SaaS product marketing, with expertise in lead generation, performance marketing, content strategy, SEO, and customer acquisition.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Plan, manage, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, email marketing, and other digital channels.
• Drive lead generation and customer acquisition through data-driven marketing initiatives.
• Create and oversee content marketing strategies, including blogs, website content, email campaigns, case studies, and social media content.
• Manage SEO activities including on-page, off-page, and technical SEO to improve organic visibility.
• Monitor campaign performance, analyze data, and provide actionable recommendations to improve ROI.
• Conduct market research, audience analysis, and competitor benchmarking.
• Collaborate with sales, product, design, and development teams to support business growth.
• Manage marketing funnels, conversion optimization, and customer retention campaigns.
• Prepare regular performance reports and present insights to management.

Required Skills & Experience

• 3–5 years of proven experience in Digital Marketing.
• Strong expertise in SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising.
• Hands-on experience with Google Analytics, Google Search Console, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other marketing tools.
• Strong understanding of lead generation, conversion optimization, customer journeys, and performance marketing.
• Excellent content writing, communication, and campaign management skills.
• Strong analytical mindset with the ability to interpret data and make informed decisions.
• Experience managing multiple campaigns and delivering measurable business results.

Preferred Qualifications

• Proven experience working with startups and fast-growing companies.
• Hands-on experience marketing SaaS (Software as a Service) products.
• Experience in B2B marketing and demand generation.
• Familiarity with CRM and marketing automation platforms such as HubSpot, Zoho, or similar tools.

What We Offer

• Opportunity to work on innovative SaaS products and international projects.
• Growth-oriented and collaborative work environment.
• Exposure to startup culture and high-impact marketing initiatives.
• Career advancement opportunities based on performance.

Apply Now

career@paklogics.com
WhatsApp: 0339-5115222

Work Location: In person