Digital Marketing Executive, 2+ yrs Kochi
Key Responsibilities
- Manage social media channels, create engaging content, and ensure consistent brand communication.
- Plan, execute, and optimize digital marketing campaigns across SEO, SEM, and paid advertising platforms.
- Conduct keyword research, implement on-page/off-page SEO, and monitor search performance.
- Create and manage Google Ads, Meta Ads, and LinkedIn Campaigns with a focus on ROI-driven results.
- Assist in content creation for websites, blogs, emailers, and marketing creatives.
- Execute email marketing campaigns, segment audiences, and track performance.
- Monitor and analyze digital metrics using analytics tools and prepare regular performance reports.
- Coordinate with internal teams for campaign execution, creatives, and digital assets.
- Stay up to date with digital trends, tools, and best practices to improve campaign efficiency.
- Manage multiple ongoing campaigns while maintaining timelines and quality standards.
- Requirements
- Minimum 2+ years of experience in digital marketing.
- Strong understanding of social media marketing, SEO, SEM, and performance marketing.
- Experience with Google Ads, Meta Ads Manager, and analytics tools.
- Knowledge of keyword research, campaign optimization, and digital performance tracking.
- Excellent communication skills with the ability to craft engaging digital content.
- Strong analytical mindset with the ability to interpret data and generate insights.
- Familiarity with CMS platforms like WordPress.
- Ability to work in a fast-paced environment and handle multiple projects efficiently.
Preferred Skills
- Experience with marketing automation or CRM tools.
- Basic design knowledge (Canva/Adobe).
- Understanding of video marketing, influencer collaborations, or content production.
- Certification in Google Ads, Analytics, or Meta advertising (preferred).
Job Location: Kochi, Kakkanad (Infopark)
Industry: Software Development
Interested candidates are requested to share their updated resume to amarragi@affable.in or contact 9048151003
Job Type: Full-time