Digital Marketing Executive / Digital Marketing Specialist

Job Title: Digital Marketing Executive / Digital Marketing Specialist

Organization: Harsha Institutions
Location: Bengaluru
Reporting To: Management / Marketing Head
Employment Type: Full-time

About Harsha Institutions

Harsha Institutions is a multi-disciplinary group of educational institutions offering programs in Engineering, Management, Pharmacy, Nursing, Physiotherapy, Allied Health Sciences, Law, Pre-University, and School education. The institution focuses on ethical branding, strong student outreach, and data-driven admissions growth through digital platforms.

Role Overview

The Digital Marketing Executive / Specialist will be responsible for planning, executing, and optimizing online marketing campaigns to support admissions, branding, and institutional visibility. The role requires hands-on execution, performance tracking, and close coordination with internal teams and external agencies.

Key ResponsibilitiesDigital Campaign Management

• Plan, execute, and manage digital campaigns across:
• Google Ads (Search, Display, YouTube)
• Meta platforms (Facebook, Instagram)
• LinkedIn (where applicable)
• Optimize campaigns for leads, conversions, and cost efficiency.
• Manage budgets, bidding strategies, targeting, and creatives.

Lead Generation & Admissions Support

• Generate qualified leads for admissions across all institutions and programs.
• Coordinate with admissions teams for lead quality, follow-up, and conversion tracking.
• Implement tracking tools (Google Analytics, Meta Pixel, conversion tracking).

Content & Creative Coordination

• Work with the Social Media Manager, designers, and videographers for campaign creatives.
• Assist in drafting ad copies, landing page content, and call-to-action messaging.
• Ensure alignment with institutional brand guidelines.

Website & SEO Support

• Support basic website optimization and landing page improvements.
• Assist in SEO activities such as keyword research, on-page optimization, and content alignment.
• Monitor website traffic, bounce rates, and user behavior.

Analytics & Reporting

• Track and analyze performance metrics including CTR, CPL, CPA, conversions, and ROI.
• Prepare weekly and monthly performance reports for Management.
• Use insights to continuously improve campaign performance.

Compliance & Coordination

• Ensure all digital communication adheres to institutional policies and regulatory norms.
• Coordinate with Principals, Admissions, and Marketing teams for program-specific campaigns.
• Maintain proper documentation of campaigns, creatives, and budgets.

Eligibility & Qualifications

• Bachelor’s or Master’s degree in Marketing, Digital Media, Business, or related fields.
• 2–5 years of experience in digital marketing, preferably in education or service sectors.
• Strong hands-on experience with Google Ads, Meta Ads Manager, and analytics tools.
• Working knowledge of SEO, SEM, and landing page optimization.
• Strong analytical and communication skills.
• Ability to handle multiple campaigns and deadlines simultaneously.

Key Competencies

• Performance marketing and lead generation
• Data-driven decision making
• Campaign optimization and reporting
• Cross-functional coordination
• Attention to detail and accountability

What We Offer

• Full-time role in a growing educational institution
• Opportunity to manage large-scale admissions campaigns
• Professional work environment with clear objectives
• Long-term growth based on performance

How to Apply

Interested candidates may send their updated resume.

Email: hr@harshainstitutions.com
Subject Line: Application – Digital Marketing Executive / Specialist

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹60,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement

Work Location: In person