Digital Marketing Executive – Engineering Software (B2B / SaaS)

About the Role

We are looking for a dynamic and data-driven Digital Marketing Executive to strengthen our online presence and accelerate business growth for our engineering software solutions. In this role, you will plan and execute digital marketing strategies across multiple platforms, focusing on lead generation, brand visibility, and audience engagement. The ideal candidate combines creativity with analytical thinking and has experience leveraging AI and automation tools to optimize marketing outcomes.

Key Responsibilities

• Develop, execute, and optimize digital campaigns across Google Ads, LinkedIn Ads, and social media platforms.
• Plan and manage content calendars, creating engaging posts that resonate with engineers, decision-makers, and technical audiences.
• Drive qualified B2B lead generation using Apollo.io, Lusha, and CRM-integrated workflows.
• Utilize AI tools such as ChatGPT, Jasper, and Canva AI for smarter content creation and audience targeting.
• Track, analyze, and report on campaign performance — including traffic, conversions, CPL, and ROI.
• Collaborate with sales, product, and design teams to align marketing campaigns with business goals and ensure consistent brand messaging.

What We’re Looking For

• Bachelor’s degree in Marketing, Engineering, Business, or a related field.
• 2+ years of experience in digital marketing, B2B lead generation, or SaaS marketing.
• Hands-on experience with Google Ads Manager, LinkedIn Campaign Manager, Apollo.io, Lusha, SEO, and analytics tools.
• Strong communication, analytical, and creative problem-solving skills.
• Passion for technology, innovation, and continuous learning.

Why Join Us

• Be part of a team driving cutting-edge engineering software for global markets.
• Work in a collaborative, innovation-focused environment where your ideas make an impact.
• Gain exposure to AI-driven marketing practices, automation tools, and the latest digital trends.
• Opportunities for growth, learning, and cross-functional collaboration.

If you’re a motivated marketer eager to combine technology with creativity and data, we’d love to hear from you.
Apply now and help us shape the digital future of engineering software.

You can send us your resume to jobs@icubelogics.com

Digital Marketing Executive | B2B Lead Generation | SaaS Marketing | Engineering Software | Google Ads | LinkedIn Ads | Apollo.io | Lusha | AI Marketing | SEO | SEM | Google Analytics | Social Media Marketing | Demand Generation | Lead Nurturing | Marketing Automation

Job Type: Full-time

Pay: ₹350,000.00 - ₹600,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Provident Fund

Work Location: In person