Digital Marketing Executive (Lead Generation & Website Management)

Role Summary

We are looking for a hands-on Digital Marketing Executive who can generate quality leads, manage campaigns, handle website pages, and support admissions growth.
This role is performance-driven, not just content posting.

Key Responsibilities

• Run and optimize Google & Meta lead generation campaigns
• Execute monthly social media content plan (Instagram, Facebook, LinkedIn)
• Manage WhatsApp broadcast & lead funnels
• Create and update website pages & landing pages (WordPress or similar CMS)
• Ensure website forms, CTAs, and tracking work correctly
• Track leads from ads → website → counselling
• Prepare weekly & monthly KPI reports

Skills Required

• Experience with Google Ads & Meta Ads
• Social media execution & basic copywriting
• Website page creation & updates (CMS)
• Lead funnel understanding
• Canva & analytics basics

Performance Metrics

• Leads generated
• Cost per Lead (CPL)
• Website form submissions
• Conversions
• Engagement quality

What We Offer

• Clear KPIs & accountability
• Exposure to international education marketing
• Growth-focused role with management interaction

Job Type: Full-time

Pay: From ₹18,000.00 per month

Work Location: In person