Digital Marketing Executive – Paid Ads (E-commerce)

Key Responsibilities

• Plan, launch, and optimize paid ad campaigns on:
• Meta (Facebook & Instagram)
• TikTok Ads
• Google Ads (Search, Display, Shopping if applicable)
• Snapchat Ads
• Develop creative strategies (hooks, angles, offers) for clothing/fashion products
• Analyze performance metrics (ROAS, CPA, CTR, CPC) and scale winning campaigns
• Coordinate with content/design team for ad creatives
• Manage daily ad budgets and testing structure
• Optimize funnels for Cash on Delivery (COD) businesses
• Track performance using ad dashboards and reports
• Continuously test audiences, creatives, and offers

Required Skills & Experience

• Proven experience running paid ads for e-commerce brands
• Strong hands-on expertise in Meta Ads Manager
• Experience with TikTok Ads (mandatory)
• Working knowledge of Google Ads
• Understanding of Snapchat Ads (bonus but preferred)
• Ability to analyze data and make performance-based decisions
• Experience scaling campaigns to higher budgets
• Knowledge of creative testing frameworks
• Familiarity with Shopify stores and e-commerce workflows
• Understanding of Pakistan COD market behavior

What We Offer

• Competitive salary + performance-based bonuses
• Opportunity to scale a growing clothing brand
• Creative freedom and ownership of ad accounts
• Long-term growth opportunity

Job Type: Full-time

Pay: Rs70,000.00 - Rs80,000.00 per month

Ability to commute/relocate:

• Lahore: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Experience:

• Paid Ads (Tiktok & Meta): 1 year (Required)

Work Location: In person