Digital Marketing Executive (Paid Media)

Job Title: Digital Marketing Executive (Paid Media)
Location: Dubai
Experience: 1–3 Years

Job Overview:
We are looking for a Digital Marketing Executive who is passionate about performance marketing and eCommerce growth. The ideal candidate should have hands-on knowledge or strong interest in paid media platforms such as Meta, Google, Snapchat, and TikTok. Freshers with strong understanding and certifications are welcome to apply.

Key Responsibilities:

● Plan, create, and manage paid ad campaigns on:

○ Meta (Facebook & Instagram)

○ Google Ads (Search, Display, YouTube, Shopping)

○ Snapchat Ads

○ TikTok Ads

● Monitor daily campaign performance and optimize for ROAS, CPA, and conversions

● Conduct audience research and competitor analysis

● Work closely with creative and content teams for ad creatives

● Track, analyze, and report campaign performance

● Manage budgets and ensure maximum ROI

● Support eCommerce promotions, product launches, and seasonal campaigns

● Implement A/B testing for creatives, audiences, and landing pages

Requirements:

● Basic to intermediate knowledge of paid media platforms

● Understanding of eCommerce marketing strategies

● Knowledge of conversion tracking (Pixel, Google Tag, etc.)

● Good analytical skills

● Knowledge of Microsoft Excel (formulas, reports, basic analysis) is a plus

● Strong communication and coordination skills

● Ability to work in a fast-paced environment

Preferred Qualifications:

● Google Ads or Meta Certifications (optional but preferred)

● Experience in Shopify or other eCommerce platforms is an advantage

What We Offer:

● Opportunity to work on high-budget performance campaigns

● Hands-on exposure to multi-channel digital marketing

Growth-oriented environment

Job Type: Full-time

Pay: AED2,500.00 - AED4,500.00 per month