Digital Marketing Executive/ Senior Executive

Digital Marketing Executive/ Senior Executive

Location- Delhi( no relocation)

Experience Required- 2-4 years

Key Skills & Tools

• Social media publishing tool experience, preferably Sprinklr (if the candidate may have experience in a different tool)

• Good to have AI-powered Marketing Tools: For content generation (can we judged on the openness to learn as this is a technical skill which can be taught)

• Good to have paid social experience: Meta Business Suite, LinkedIn Campaign Manager

• Good with numbers for Social Media Analytics & Reporting

Job Role

As a Digital Marketing Executive/Senior Executive, you will play a pivotal role in executing integrated marketing campaigns to drive brand awareness, engagement, and lead generation. You will collaborate with internal teams to strategize and implement digital initiatives across platforms, leveraging data-driven insights and emerging technologies.

Responsibilities

• Plan and execute end-to-end digital marketing campaigns across organic channels

• Execute, monitor and analyze campaign performance on Sprinklr

• Manage and optimize social media presence with a focus on engagement, reach, and conversions

• Create compelling short-form video content, reels, and interactive posts for platforms like Instagram, LinkedIn, and YouTube

• Use AI tools for content ideation, copywriting, and campaign personalisation

• Maintain and update brand websites and landing pages using CMS tools

• Stay updated with industry trends, algorithm changes, and emerging platforms

• Support event-based marketing and experiential campaigns, repurposing content for digital use

• Ensure compliance and transparency in AI-generated content and data usage

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field

• 2–4 years of experience in digital marketing; B2B experience preferred

• Strong command of English (written and spoken)

• Experience with organic and paid social media campaigns

• Ability to work in a fast-paced, dynamic environment with strong multitasking skills

• Creative mindset with a passion for innovation and experimentation

• Should be able to take up any ad-hoc tasks as assigned.

• Managing and maintaining the brand websites.

• Perform daily account management for Social Media Platforms and the websites.

• Be able to create and constantly optimize the Social/digital channels and content for performance and compliance

• Immediate joiners preferred