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Job Description: Digital Marketing Executive – Real Estate
Location: As per company requirement
Experience: 1–2 years (Real Estate preferred)
Industry: Real Estate / Property Development
Role Overview
We are seeking a dynamic and performance-driven Digital Marketing Executive – Real Estate to handle online marketing activities focused on property branding, site promotions, and lead generation. The role plays a key part in generating qualified leads for residential and commercial projects through digital platforms.
Key Responsibilities
· Plan and execute digital marketing campaigns for real estate projects (residential & commercial)
· Generate property leads through Google Ads, Meta Ads (Facebook & Instagram), and listing portals
· Create and manage project-specific campaigns (launches, site visit promotions, offers)
· Handle social media pages: posts, reels, stories, engagement, and lead forms
· Coordinate with sales teams to track lead quality, site visits, and conversions
· Optimize landing pages and lead forms for better conversion rates
· Perform basic SEO for real estate keywords (projects, locations, amenities)
· Manage property listings on portals such as 99acres, Magicbricks, Housing, etc.
· Run WhatsApp and email campaigns for follow-ups, offers, and site visit reminders
· Monitor ad spend, CPL (Cost per Lead), CTR, and ROI
· Prepare daily/weekly/monthly lead and performance reports
Required Skills & Qualifications
· Graduate/Postgraduate in Marketing, Business, or related field
· Hands-on experience in real estate digital marketing or lead generation
· Strong knowledge of Google Ads, Meta Ads, and lead funnel management
· Familiarity with CRM tools and lead tracking systems
· Knowledge of SEO, landing pages, and real estate keywords
· Good communication and coordination skills
Preferred Skills
· Experience handling real estate project launches
· Knowledge of video marketing, reels, and property walkthrough promotions
· Ability to analyze lead quality and improve conversion ratios
Salary & Benefits
· Salary: As per industry standards and experience
· Attractive performance-based incentives (linked to leads/site visits)
· Career growth opportunities in a growing real estate organization
This role is ideal for candidates passionate about real estate marketing, lead generation, and digital growth.
For Further details get in touch with HR @ 9133367000 (Strictly calls between Mon - Sat 10 am to 6 pm only)
Job Type: Full-time
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
Work Location: In person
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