Digital Marketing Expert

Job description

Hands on experience required - 3 - 5 years

Hands on Experience of Meta ads, Google Ads is mandatory.

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Oversee accounts on search platforms (e.g. Google AdWords, Bing). Track KPIs to assess performance and pinpoint issues
• Evaluates emerging technologies.
• Monitor budget and adjust bids to gain better ROI
• Provides thought leadership and perspective for adoption where appropriate.

Job Types: Full-time, Contract
Contract length: 12 months

Ability to commute/relocate:

• Islamabad: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Rate your experience in Meta Campaigns (Shopping, Conversion, Traffic) ? - Beginner, Medium, Expert
• What are your salary expectations?
• When would you be able to start?
• Rate your experience in Google ads (Search, Pmax, Shopping, Display, YouTube? - Beginner, Medium, Expert
• Rate your experience in Tracking Execution and audience making for Meta & Google - Beginner, Medium, Expert

Education:

• Bachelor's (Preferred)

Experience:

• Digital Marketing: 3 years (Preferred)

Work Location: In person