Digital Marketing & Growth Director

Join Our Innovative Team at Boyner!

Boyner, one of Turkey’s leading retail brands with a rich history spanning decades, is dedicated to delivering outstanding shopping experiences and high-quality products to customers nationwide. As we continue our journey to redefine retail in the dynamic landscape, we are seeking a talented Digital Marketing & Growth Director to shape our digital growth strategy and accelerate our brand’s success.

What This Role Is About 🔍

As the Digital Marketing & Growth Director at Boyner , you will play a pivotal role in shaping and executing the company’s digital growth strategy. You will oversee the strategic management of digital marketing, growth, performance marketing and analytics teams to drive online traffic, customer acquisition, conversion, and revenue growth. This role requires a holistic, ROI-driven approach that maximizes performance across all digital channels while enhancing the end-to-end customer experience.

Key Responsibilities

• Strategically lead and coordinate digital marketing, growth, performance marketing, and analytics teams.
• Manage digital initiatives aimed at increasing online traffic (paid & unpaid), conversion rates, user acquisition, and overall revenue.
• Oversee ROI-focused budget management, channel optimization, and performance marketing investments to maximize efficiency and growth.
• Develop and implement digital growth projects through strategic brand partnerships.
• Optimize customer experience across all digital touchpoints by managing end-to-end processes and improvement initiatives.
• Present regular performance reports to senior leadership, analyzing the effectiveness of digital investments and defining future strategic roadmaps.
• Manage SEO, CRM, Analytics, and digital campaign strategies with an integrated and holistic approach.
• Develop and optimize app acquisition strategies to increase mobile channel performance.
• Create digital solutions that support the integrated growth of marketplace and retail channels.
• Lead the company’s digital transformation by implementing innovative technologies and modern digital approaches.

Qualifications

• Bachelor’s degree in Statistics, Engineering, Mathematics, Economics, Business Administration, or a related analytical discipline.
• Minimum 15+ years of experience in digital growth, performance marketing, or digital strategy roles—preferably in e-commerce, retail, or technology-driven organizations.
• Strong expertise in managing digital channels, performance marketing strategies, and analytical frameworks.
• Advanced proficiency in SEO, CRM, Analytics platforms, campaign management tools, and digital optimization practices.
• Proven ability to analyze digital investments, optimize ROI, and translate insights into actionable strategies.
• Excellent organizational, leadership, and cross-functional collaboration skills.
• A fast, agile, and solutions-oriented mindset with the ability to manage multiple strategic projects simultaneously.

Bu ilan sebebiyle yapacağınız başvurular aracılığıyla toplanacak kişisel verileriniz veri sorumlusu Boyner Holding A.Ş. tarafından 6698 sayılı Kişisel Verilerin Korunması Kanunu (“KVKK”) ve ilgili mevzuat kapsamında iş başvuru süreçlerinin yürütülmesi amacıyla kısmen otomatik ve otomatik olmayan yollarla işlenecektir. Detaylı bilgi için lütfen https://kurumsal.boyner.com.tr/calisan-adayi-kvkk linkinde bulunan Çalışan Adayı Aydınlanma Metni’ni inceleyiniz