International Marketing – Digital Marketing Specialist

GENERAL QUALIFICATIONS AND JOB DESCRIPTION

Vehbi Koç Foundation Health Institutions is a group of nonprofit hospitals providing services affiliated to Koç Group, the only Turkish company on the Global Fortune 500 list. As American Hospital, American Medical Center, Koç University Hospital, Bodrum American Hospital, VetAmerican and Koç Health, we provide services under the same roof of Vehbi Koç Foundation Health Institutions as known as Koç Healthcare.

We know that our human resources are our most valuable asset, and we are constantly making investments to increase our qualified human resources. We provide reliable, transparent and comprehensive diagnosis, treatment and care services with the same quality to more than 500,000 patients every year with the clinical path, guidelines and instructions we have determined. We are excited that new members will join our institutions, where the employee loyalty index is increasing every year. We are looking for a " International Marketing – Digital Marketing Specialist " to take a position in the Marketing Department of Koç Healthcare.

General Qualifications

• Minimum 3 years of experience in digital marketing area.
• Work experience in the healthcare ecosystem is a plus.
• Excellent command of written and spoken English.
• Excellent command of Microsoft Office applications.
• Exceptional interpersonal skills including written and verbal communication skills.
• Strong knowledge of media, digital marketing and website content management.
• Strong analytical and problem-solving skills.
• Strong sense of responsibility and teamwork, resistance to stress, self-motivated, results oriented.
• Proven project management skills with the ability to successfully manage multiple projects and reports across multiple teams.
• Extensive knowledge about media planning and reporting.
• Good understanding of digital content analytical metrics.
• Having knowledge about web technologies such as CMS, SEO, CDN, Analytics, Behavioral Targeting, Insight Search, User Experience.

Job Description

• Coordinating creative and digital media agencies.
• Reviewing and revising the hospitals and medical centers’ digital marketing materials for various regions.
• Planning and executing day to day marketing operations in terms of digital media and reporting them regularly.
• Managing effective Lead Generation and Lead Management activities.
• Setting up new subdomain and sub web pages in local languages for the target markets
• Managing and optimizing all digital ad operations such as performance ads, SEO processes, website CMS management.