Digital Marketing Head

We are seeking a highly experienced and results-driven Head of Digital Marketing to lead our digital strategy, scale performance marketing efforts, and drive measurable growth across all online channels. The ideal candidate is a strategic thinker with hands-on expertise in digital acquisition, analytics, branding, and team leadership.

Key Responsibilities

• Develop and execute the company’s digital marketing strategy to drive brand awareness, customer acquisition, and revenue growth.
• Lead and manage digital teams including SEO, SEM, social media, email, content, and performance marketing.
• Oversee and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other platforms.
• Use analytics tools to track performance, generate insights, and improve ROI, CAC, and conversion rates.
• Manage website performance, UX optimization, and CRO initiatives.
• Oversee content strategy and ensure brand consistency across all digital touchpoints.
• Implement and optimize marketing automation, CRM workflows, and lead nurturing campaigns.
• Own digital marketing budgets, forecasting, reporting, and performance dashboards.
• Stay updated with digital trends and lead the adoption of new technologies and best practices.
• Collaborate with sales, product, creative, and senior leadership to align growth objectives.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred).
• 3+ years of experience in digital marketing with at least 1 years in a leadership role.
• Proven track record of driving significant growth through performance marketing.
• Strong expertise in SEO, SEM, PPC, social media, content marketing, email automation, and analytics.
• Experience with tools such as Google Analytics, Google Ads, Meta Ads Manager, HubSpot, Salesforce, Marketo, or similar.
• Strong analytical mindset with the ability to translate data into actionable strategies.
• Excellent leadership, project management, and communication skills.

Job Type: Full-time

Pay: ₹20,000.00 - ₹50,000.00 per month

Work Location: In person