Digital Marketing Head

Company Overview

Post serving more than 50,000 students over last 19 years, helping them with tailored higher education solutions for a well-planned career move, MB Patil Education proudly announces the launch of its new NEET & IIT-JEE coaching vertical in Maharashtra, marking a significant step toward nurturing the next generation of medical and engineering aspirants starting from Pune. With a legacy of academic excellence and a commitment to student success, this new initiative brings together top-tier faculty, cutting-edge learning resources, and a results-driven approach tailored to the competitive landscape of NEET and IIT-JEE. Designed to empower students across Maharashtra with rigorous preparation and personalized mentorship, MB Patil Education is set to redefine coaching standards and help ambitious learners achieve their dreams.

General Objective

We seek Digital Marketing Head who will plan, execute, and manage online marketing campaigns to enhance brand awareness and generate leads. Key responsibilities include developing strategy, managing budgets, overseeing digital channels like SEO/SEM and social media, and collaborating with creative teams.

Duties and Responsibilities

• Strategy and planning: Develop and execute comprehensive digital marketing strategies across various channels, including SEO/SEM, email, social media, and display advertising.
• Campaign execution: Manage the creation and deployment of campaign assets and content. This includes overseeing social media presence, managing paid advertising (like Google Ads), and ensuring high-quality content is published on a regular schedule.
• Performance analysis: Track, analyze, and report on key performance indicators (KPIs) to measure campaign success and ROI. Use data to identify trends, provide insights, and make strategic adjustments.
• Optimization: Optimize content, landing pages, and user experience to improve conversion rates and drive traffic. Conduct A/B tests to refine campaigns.
• Budget management: Develop and manage campaign budgets, allocating resources effectively to achieve objectives.
• Collaboration: Work with cross-functional teams (designers, developers, content creators) and external agencies to ensure seamless campaign execution and to brainstorm new ideas.

Required skills and qualifications

• Experience of atleast 5 years in Digital Marketing field
• Experience in managing digital marketing campaigns and channels.
• Strong analytical skills and familiarity with analytics tools like Google Analytics.
• Experience with specific platforms like Google Ads, social media, and email marketing tools.
• Knowledge of SEO, PPC, and content marketing.
• Excellent communication and project management skills.
• Ability to work with a budget and manage multiple priorities.

Opportunities to Grow

• Pride of being part of a leading education group with massive expansion plans
• Unparalleled opportunity to be a leader
• Excellent professional growth opportunities for the ones who can walk and extra mile
• Unmatched work-life balance
• Great work environment of happiness and belongingness

Job Type: Full-time

Pay: ₹80,000.00 - ₹100,000.00 per month

Work Location: In person