Digital Marketing Head

Role Overview

The Digital Marketing Head at Team Back Office is responsible for defining, executing, and managing the organization’s overall digital marketing strategy. This role involves leading a diverse in-house team of graphic designers, content writers, digital marketers, video creators, and SEO specialists, while ensuring strong brand presence, consistent lead generation, measurable growth, and high ROI for Team Back Office and its client portfolios.

Key Responsibilities Strategic Leadership

• Develop and execute comprehensive digital marketing strategies aligned with Team Back Office’s business goals
• Drive brand visibility, lead generation, and customer engagement for internal brands and client accounts
• Plan, manage, and optimize digital marketing budgets to maximize ROI

Team Management

• Lead, mentor, and manage cross-functional teams including:
• Graphic Designers
• Content Writers
• Digital Marketers
• Video Creators
• SEO Specialists
• Allocate tasks, define KPIs, monitor performance, and ensure timely delivery
• Conduct regular reviews, training sessions, and performance evaluations

Campaign & Performance Management

• Plan and oversee paid and organic campaigns across Meta, Google, SEO, Content, and Video platforms
• Monitor key metrics such as CPL, CPA, ROAS, traffic, conversions, and engagement
• Prepare and present weekly and monthly performance reports to Management

Content & Brand Governance

• Ensure brand consistency across all digital assets and communication
• Review and approve creatives, content calendars, ad copies, and campaign strategies
• Oversee video marketing, reels, and multimedia content initiatives

SEO & Website Performance

• Lead SEO strategy including on-page, off-page, and technical SEO
• Improve website rankings, organic traffic, and conversion performance
• Coordinate with Web & App Development teams for landing page optimization

Client & Stakeholder Coordination

• Act as a key point of contact for internal stakeholders and external clients of Team Back Office
• Present campaign performance, insights, and improvement strategies
• Handle escalations and ensure high levels of client satisfaction

Key Skills & Competencies

• Strong leadership and team management capabilities
• Expertise in performance marketing, SEO, content strategy, and analytics
• Data-driven approach to campaign optimization and reporting
• Excellent communication, presentation, and stakeholder management skills
• Strong understanding of branding, growth marketing, and digital trends

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or a related field (preferred)
• 5+ years of experience in digital marketing
• 2+ years in a leadership or managerial role
• Proven experience managing multi-disciplinary digital teams

Key Performance Indicators (KPIs)

• Lead generation efficiency and CPL optimization
• Revenue contribution through digital channels
• Campaign ROI and ROAS
• Client satisfaction and retention
• Team productivity and delivery adherence

Working Relationships

• Internal: Management, Sales, Finance, Web & ERP Teams, Team Back Office Operations
• External: Clients, vendors, agencies, freelancers

Job Type: Full-time

Pay: From ₹30,000.00 per month

Work Location: In person