Digital Marketing Intern

Roles and Responsibilities:

1. Digital Marketing Strategy & Planning

• Develop and execute digital marketing strategies to promote events, conferences, and summits.
• Plan campaigns to drive event registrations, ticket sales, and brand visibility.
• Identify the right marketing channels (social media, email, PPC, influencer collaborations) for each event.

2. Social Media Management

• Create and manage event-specific content calendars for platforms like LinkedIn, Instagram, Facebook, X, and YouTube.
• Run paid ad campaigns (sponsored posts, lead ads) to boost event attendance and awareness.
• Engage with the online community — reply to comments, DMs, and queries about events.

✉3. Email Marketing & CRM

• Develop and send promotional emails, newsletters, and event reminders.
• Build segmented email lists for delegates, sponsors, and partners.
• Track open rates, CTR, and conversions to improve campaign performance.

4. Website & Landing Page Management

• Manage and update event websites using CMS tools (like WordPress or HubSpot).
• Create optimized landing pages for event registrations and sponsor promotions.
• Ensure SEO best practices are followed for organic visibility of event pages.
• Collaborate with the design/development team for regular updates and content refreshes.

5. SEO & Paid Advertising

• Conduct keyword research related to events, speakers, and industry themes.
• Optimize website content, blogs, and event listings for higher search rankings.
• Manage Google Ads, Meta Ads, and LinkedIn Campaigns for targeted lead generation.
• Monitor and analyze ad performance to maximize ROI.

6. Content Creation & Promotion

• Create engaging content (blogs, videos, interviews, speaker highlights, behind-the-scenes clips).
• Collaborate with the design and video teams for promotional creatives.
• Coordinate with media partners and PR teams for joint promotional efforts.
• Repurpose event content into post-event highlights, recaps, and social snippets.

7. Sponsor & Partner Promotion

• Support sponsors and partners by promoting their brand presence before, during, and after the event.
• Manage partner announcements and co-branded campaigns.
• Ensure visibility for sponsors across digital platforms and email communications.

8. Analytics & Reporting

• Track campaign performance using tools like Google Analytics, Meta Business Suite, and HubSpot.
• Prepare reports on registrations, engagement, and ROI.
• Analyze attendee behavior to optimize future event marketing strategies.

9. Collaboration & Coordination

• Work closely with event operations, design, and sales teams to align marketing efforts.
• Coordinate with speakers and exhibitors for digital promotion support.
• Support on-site event coverage (live posting, real-time updates, photography coordination).

Job Types: Full-time, Fresher, Internship
Contract length: 3 months

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Ability to commute/relocate:

• Mumbai Suburban, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Work Location: In person