Digital Marketing Lead

We are looking for Digital Marketig Lead

About the Company

arabam.com, the leading auto classifieds marketplace of Turkey, was established in 2000 and joined the iLab Holding family in 2016.

The arabam.com team, working with the mission to make buying and selling vehicles from the Internet much more reliable, easier and more comfortable, aims to improve the users experience with new functions continuously.

Those who want to sell their car or who want to buy a car can make transactions anytime, anywhere.

• 7 million users per month,
• Over 200 million page views,
• 7000+ car dealer members,
• 6 million individual members,
• 92% mobile traffic.

What You’ll Do

• Lead and mentor digital marketing strategies, ensuring collaboration and alignment across campaigns,
• Manage the planning and day-to-day execution of performance and branding campaigns, overseeing all stages of user lifecycle marketing,
• Run A/B tests across platforms to tap into unique target groups, ensuring best practices are followed
• Ensure proper tracking is in place for all campaigns and landing pages, mentoring the team on campaign optimization techniques,
• Measure, analyze, and test campaigns, ads, and conversion elements (on landing pages) to increase efficiency, while coaching the team on data-driven decision-making,
• Act as a market expert, conducting research and briefing creative teams on performance marketing activities, while fostering collaboration between Brand , Social Media , Content and Design teams ,
• Perform qualitative and quantitative campaign analyses, sharing trends, insights, and growth opportunities with both the team and key stakeholders,

If You Have

• A minimum of 4-7 years of digital marketing experience, with at least 2 years in a leadership role,
• Practical experience and facility with the technical aspects of setting up, troubleshooting and optimizing campaigns on Google platforms and other interfaces,
• Strong analytical ability with advanced Excel and/or Google Sheets skills, as well as experience with data visualisation platforms ( Tableau, Looker Studio etc)
• Excellent communication, presentation and writing skills, with fluency in English,
• Proven experience in managing and growing client relationships in a fast-paced, innovative, and revenue-driven environment,
• Highly developed analytical and problem-solving skills, with the ability to mentor junior team members and guide their development,
• Adjus t knowledge is a plus

About Us

• We work in a hybrid model.
• The Digital marketing team is consisting of people who are collaborative, sincere, talented and willing to learn and share new things,
• We are a rapidly growing company, this means a lot of opportunities,

arabam.com olarak kişisel verilerinizi nasıl işlediğimiz hakkında detaylı bilgi için lütfen aşağıdaki linkte yer alan Kişisel Verilerin Korunması Kanunu Çerçevesinde Aydınlatma Metnimizi inceleyiniz. https://www.arabam.com/kisisel-bilgilerin-korunmasi

Please check the below link to see our Candidate Privacy Notice for detailed information on how we process your personal data. https://www.arabam.com/kisisel-bilgilerin-korunmasi

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