Digital Marketing Lead

Role Overview

We are looking for a highly experienced Digital Marketing Lead who is an expert in marketing automation, AI-driven communication systems, bulk messaging, and lead generation. The ideal candidate must be able to plan, execute, and optimize large-scale digital marketing campaigns while building intelligent automation systems, AI chatbots, and advanced tracking models. This role requires deep knowledge of AI tools, bulk email/SMS platforms, CRM automation, social media processes, analytics, and lead funnel management.

Key Responsibilities

1. Marketing Automation & Bulk Messaging

 Execute bulk SMS, WhatsApp, and email campaigns at scale (up to lakhs of users).

 Set up automation flows: welcome journeys, drip emails, nurturing sequences.

 Track:

o Number of reads

o Delivery reports

o Bounce lists

o Engagement reports

o Conversion ratios

 Maintain detailed logs and analytics for every campaign.

2. AI Automation & Chatbot Development

 Build and manage AI-driven chatbots for instant query responses.

 Create conversational flows for:

o Lead capture

o Auto-responses

o FAQ generation

o Student counseling support

 Use AI to automate follow-ups, reminders, and personalised messaging.

 Integrate AI tools into CRM and websites.

3. Lead Generation & Funnel Management

 Develop strategies to generate new leads daily from multiple platforms:

o Google

o Meta

o LinkedIn

o Affiliates

o Organic channels

 Optimize conversion funnels through automation.

 Track complete lead lifecycle—from generation to closure.

 Maintain and update lead databases accurately.

4. Social Media Activation

 Manage activation of all social platforms: Facebook, Instagram, LinkedIn, YouTube, etc.

 Run targeted campaigns to increase engagement, visibility, and admissions.

 Create and monitor content calendars with trending topics.

 Oversee ad campaigns and ensure optimal performance.

5. Content Strategy & Follow-Up Execution

 Create new and impactful marketing content for:

o Emails

o SMS

o WhatsApp

o Social Media

 Plan and execute strong AI-based follow-up sequences.

 Develop educational content that motivates and guides students to join the programs.

6. Data Management & Reporting

 Maintain structured data for all campaigns and lead activity.

 Prepare weekly and monthly dashboards:

o Lead count

o Conversion ratio

o Engagement reports

o Content performance

 Present insights to management with actionable recommendations.

Required Skills & Competencies

 Strong expertise in email/SMS automation tools (Mailchimp, SendGrid, WebEngage,

HubSpot, etc.).

 Ability to send and manage lakhs of bulk messages with tracking.

 Experience in AI automation platforms (Zapier, Make, ChatGPT automation,

Dialogflow, Botpress).

 Proficient in CRM and lead management systems.

 Strong understanding of digital marketing analytics and dashboards.

 Ability to generate high-quality leads consistently.

 Creative content writing skills for marketing communication.

 Strong social media knowledge and campaign management.

 Excellent communication, leadership, and team management abilities.

Qualifications

 Bachelor’s/Master’s in Marketing, IT, Computer Science, or relevant field.

 8–10 years of experience in Digital Marketing.

 Minimum 4 years of hands-on experience in AI automation.

 Proven track record in building AI chatbots and automation workflows.

Additional Preferred Skills

 Knowledge of landing page optimization.

 Experience in education industry digital funnels (bonus).

 Expertise in re-targeting and remarketing campaigns.

Job Types: Full-time, Permanent

Pay: ₹80,461.54 - ₹98,118.93 per month

Benefits:

• Flexible schedule
• Leave encashment
• Paid sick time

Location:

• Noida Sector 16, Noida, Uttar Pradesh (Required)

Work Location: In person