Digital Marketing Lead

Job Purpose

End-to-end ownership of digital growth of the Sunrise Hospitals Corporate Brand and the individual SRH unit brands across 6 locations—driving brand visibility, lead generation, campaign performance, landing page conversions, CRM efficiency, and digital revenue.

Key Responsibilities/KRA’s

Own full-funnel digital strategy for OPD/IPD & surgery conversions.

Manage Paid Ads, SEO, Social, Copy, Creative, Website, and CRM workflows.

Build campaign structures for each specialty & location.

Coordinate with Sales, Ops, Doctors & Management.

Maintain 100% UTM tracking, campaign attribution & CRM hygiene.

Brief and manage designers, editors, copywriters for content execution.

Monthly planning & weekly performance review with management.

Review dashboards daily and drive data-backed decisions.

KPI’s (Measurable)

Digital Leads Target Achievement: 100%

CPL benchmarks maintained per specialty/city

Landing Page Conversion Rate

Lead → OPD show rate improvement YoY

SEO organic traffic growth: 15–20% quarterly

Content calendar adherence: 100%

Dashboard accuracy: 100%

Zero tracking errors across campaigns

Skills

Performance Marketing, Analytics, SEO, Funnels, CRM workflows, Team Leadership.

Experience

5+ years in Digital Marketing (Healthcare preferred)

Job Type: Full-time

Pay: From ₹25,000.00 per month

Work Location: In person