Digital Marketing Lead

Job Summary

Premium Law Firm, PLLC is an immigration law firm in Houston, Texas, dedicated to helping individuals, families, and businesses navigate the U.S. immigration system with clarity and compassion. We are expanding our online presence and community reach to ensure that more people in need of immigration support can find and trust our services.

We are seeking a dynamic and innovative Digital Marketing Lead to spearhead our online marketing strategies and elevate our brand presence across digital platforms. In this pivotal role, you will develop, execute, and optimize comprehensive marketing campaigns that drive engagement, generate leads, and boost sales. Your expertise in digital channels, analytics, and creative content creation will be instrumental in shaping our digital footprint and achieving measurable business growth. This is an exciting opportunity for a passionate marketing professional eager to lead a team and make a significant impact in the digital space.

Responsibilities

• Develop and implement integrated digital marketing strategies aligned with overall business goals, focusing on SEO, SEM, social media marketing, email marketing, and content marketing.
• Oversee the creation and management of engaging content across websites, blogs, social media platforms, and email campaigns to attract and retain target audiences.
• Utilize SEO tools and keyword research techniques to improve organic search rankings and increase website visibility.
• Manage paid advertising campaigns on platforms such as Google Ads, Facebook Advertising, and other performance marketing channels to maximize ROI.
• Conduct conversion optimization efforts by analyzing user behavior data through Google Analytics and other analytics tools to enhance landing pages and user journeys.
• Collaborate with design teams utilizing Adobe Creative Suite and Adobe Photoshop to produce compelling visual content that aligns with brand standards.
• Maintain proficiency in WordPress, Content Management Systems (CMS), HTML, CSS, JavaScript, and SQL for website updates and technical SEO enhancements.
• Monitor campaign performance metrics regularly; prepare detailed reports to inform strategy adjustments and demonstrate campaign success.
• Lead efforts in marketing automation to streamline workflows, nurture leads through email sequences, and improve overall campaign efficiency.
• Stay current with industry trends in digital marketing, SEO best practices, emerging social media platforms, and new advertising tools to keep strategies innovative.

Qualifications

• Proven experience leading digital marketing initiatives within a fast-paced environment; demonstrated success in managing multi-channel campaigns.
• Strong proficiency with SEO tools (e.g., SEMrush, Ahrefs), Google Analytics, Google AdWords/Ads Manager, Facebook Advertising Manager, and marketing automation platforms.
• Expertise in content creation including copywriting for various formats—blogs, ads, emails—and graphic design skills using Adobe Creative Suite or Adobe Photoshop.
• Technical skills in WordPress or other Content Management Systems (CMS), HTML/CSS coding basics, JavaScript knowledge is a plus.
• Familiarity with e-commerce platforms and understanding of B2B (business-to-business) marketing strategies.
• Analytical mindset with the ability to interpret data insights from SQL queries or analytics dashboards to inform decision-making.
• Excellent communication skills coupled with project management abilities to coordinate cross-functional teams effectively.
• A proactive attitude with a passion for innovation in digital marketing strategies that deliver measurable results. Join us as our Digital Marketing Lead — where your creativity meets strategy to shape the future of our brand’s online presence!

Job Types: Part-time, Contract

Pay: $26.79 - $32.26 per hour

Work Location: Remote