Digital Marketing Lead

Digital Marketing Lead

Role Overview

We are seeking a proactive and experienced Digital Marketing Lead to steer our online marketing strategies and lead a team responsible for driving brand visibility, lead generation, and customer engagement.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Lead, mentor, and manage the digital marketing team to execution excellence.
• Oversee campaigns across channels including SEO, PPC, email marketing, social media, and content marketing.
• Manage budgets and optimize spend based on analytics and ROI.
• Analyze performance metrics and prepare reports to inform stakeholders and guide strategic decisions.
• Collaborate with cross-functional teams including sales, product, and creative to ensure cohesive messaging and brand consistency.
• Stay abreast with digital marketing trends, platforms, and technologies to keep Talent-360.me competitive.

Requirements Summary

• Proven experience (3+ years) in digital marketing, preferably in a leadership role.
• Strong knowledge and hands-on experience with SEO, SEM, PPC, social media advertising, email marketing, and analytics tools (Google Analytics, SEMrush, etc.).
• Demonstrated ability to develop and execute effective digital campaigns with measurable results.
• Excellent leadership, communication, and project management skills.
• Ability to analyze data and derive actionable insights.
• Experience managing budgets and optimizing marketing spend.
• Degree in Marketing, Business, or related field is preferred.
• Passion for digital trends and continuous learning.

Experience & Skills:

• 3+ years in digital marketing with leadership experience.
• Proficient in SEO, SEM, PPC, social media advertising, and email marketing.
• Knowledge of analytics tools such as Google Analytics and SEMrush.
• Strong leadership and team management skills.
• Excellent communication and project management abilities.
• Data-driven decision-making capability.
• Budget management experience.
• Degree in Marketing, Business, or related field preferred.
• Passion for ongoing digital marketing trends and innovation.