Digital Marketing Lead

Role Overview

We are seeking a proactive and experienced Digital Marketing Lead to steer our online marketing strategies and lead a team responsible for driving brand visibility, lead generation, and customer engagement.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business goals
• Lead, mentor, and manage the digital marketing team to execution excellence
• Oversee campaigns across channels including SEO, PPC, email marketing, social media, and content marketing
• Manage budgets and optimize spend based on analytics and ROI
• Analyze performance metrics and prepare reports to inform stakeholders and guide strategic decisions
• Collaborate with cross-functional teams including sales, product, and creative to ensure cohesive messaging and brand consistency
• Stay abreast with digital marketing trends, platforms, and technologies to keep Talent-360.me competitive
  
  

Requirements Summary

• Proven experience (3+ years) in digital marketing, preferably in a leadership role
• Strong knowledge and hands-on experience with SEO, SEM, PPC, social media advertising, email marketing, and analytics tools (Google Analytics, SEMrush, etc.)
• Demonstrated ability to develop and execute effective digital campaigns with measurable results
• Excellent leadership, communication, and project management skills
• Ability to analyze data and derive actionable insights
• Experience managing budgets and optimizing marketing spend
• Degree in Marketing, Business, or related field is preferred
• Passion for digital trends and continuous learning
  
  

Requirements

Experience & Skills:

• 3+ years in digital marketing with leadership experience
• Proficient in SEO, SEM, PPC, social media advertising, and email marketing
• Knowledge of analytics tools such as Google Analytics and SEMrush
• Strong leadership and team management skills
• Excellent communication and project management abilities
• Data-driven decision-making capability
• Budget management experience
• Degree in Marketing, Business, or related field preferred
• Passion for ongoing digital marketing trends and innovation