Digital Marketing & Lead Generation Executive

Digital Marketing & Lead Generation Executive

• Location: Gulshan-e-Iqbal, Karachi
• Job Type: Full-Time, Onsite
• Working Hours: Monday to Saturday | 9:00 AM – 6:00 PM

ABOUT THE ROLE

We are looking for Digital Marketing & Lead Generation Executive who can generate qualified leads, improve search rankings, run paid advertising campaigns, support B2B outreach, and create high-converting marketing visuals. This role is ideal for someone who understands that marketing goes beyond visibility, it's about generating leads, improving conversion, and directly supporting client acquisition.

Key Responsibilities

SEO & Organic Growth

• Conduct keyword research focused on business growth, lead generation, and ranking improvement
• Manage on-page SEO including titles, meta descriptions, headings, content optimization, and internal linking
• Support off-page SEO activities including backlink building, directory listings, and domain authority improvement
• Handle basic technical SEO checks including indexing, page speed, URL structure, and website health
• Track keyword rankings, organic traffic, and SEO performance on a regular basis

Paid Advertising & Lead Generation

• Plan, launch, and optimize Google Ads and Meta Ads campaigns for lead generation
• Monitor campaign performance including leads, traffic, cost per lead, conversions, and ROI
• Optimize targeting, creatives, landing pages, budgets, and ad copy to improve results
• Test different campaign angles, audiences, and offers to increase lead quality
• Ensure marketing spend is aligned with business development goals

B2B Outreach & Client Acquisition Support

• Generate corporate leads through LinkedIn outreach, cold emails, and prospect research
• Manage outreach campaigns to connect with potential clients and key decision-makers
• Maintain lead records and follow-up status through CRM tools
• Support appointment setting and client closing activities through structured follow-ups
• Work closely with the sales and business development team to improve lead conversion rates

Design & Marketing Creatives

• Create ad creatives, landing page visuals, social media assets, and campaign graphics
• Use Canva, Photoshop, or similar tools to design high-converting marketing content
• Ensure all creatives are aligned with campaign objectives, brand tone, and target audience
• Support visual requirements for paid ads, social media campaigns, and lead generation funnels

Reporting & Performance Tracking

• Prepare weekly and monthly reports on leads, traffic, CPL, ROI, conversions, and overall campaign performance
• Track marketing KPIs and identify areas for improvement
• Share actionable insights to improve lead quality, campaign efficiency, and conversion rates
• Maintain clear reporting across SEO, paid ads, outreach, and client acquisition activities

Requirements

Education & Experience

• Bachelor's degree in Marketing, Business, Digital Media, or a related field preferred
• Minimum 2 years of relevant experience in digital marketing, lead generation, SEO, paid ads, or B2B outreach
• Hands-on experience with Google Ads, Meta Ads, LinkedIn outreach, cold email, and CRM tools
• Experience in lead generation and funnel building will be preferred
• Familiarity with marketing automation tools, AI agents, email tools, chatbots, or CRM systems is an advantage

Mandatory Skills

• Strong understanding of SEO including keyword research, on-page, off-page, and technical basics
• Hands-on experience with Google Ads and Meta Ads campaign management
• Ability to generate B2B leads through LinkedIn, cold email, and online prospecting
• Good understanding of lead funnels, landing pages, CPL, ROI, and conversion tracking
• Ability to create high-converting ad graphics and marketing visuals using Canva, Photoshop, or similar tools
• Familiarity with CRM, email marketing tools, chatbots, AI tools, or marketing automation platforms
• Strong reporting, analytical, and performance-tracking skills
• Result-oriented mindset with a clear focus on leads generated, rankings improved, and clients closed

What's in It for You

• Competitive base salary with performance-based incentives
• Opportunity to work in a dynamic, growth-focused environment
• Hands-on exposure to multi-channel digital marketing and B2B lead generation
• Collaborative team culture with a strong focus on results and growth

Candidates with immediate or short notice availability will be preferred.

Job Type: Full-time

Pay: Rs80,000.00 - Rs100,000.00 per month

Experience:

• Lead Generation: 1 year (Required)
• SEO: 1 year (Required)

Work Location: In person