Digital Marketing & Lead Generation Specialist

Purpose:
We are an established UK-based training provider looking for a Marketing & Lead Generation Specialist to generate leads and increase brand visibility for Smart Horizons’ online and face-to-face training courses. This role focuses on digital marketing execution, content creation, and campaign optimisation to drive measurable growth across all Smart Horizons brands.

Key Responsibilities:

• Implement digital marketing campaigns aligned to business goals.
• Manage SEO, PPC, and website optimisation to improve traffic and conversion.
• Create engaging content (blogs, guides, case studies, social posts) to support lead generation and SEO.
• Run email and automation campaigns to nurture prospects.
• Monitor and report on marketing performance (leads, CPL, conversions, ROI).
• Collaborate with the Customer Support/Sales Manager to improve lead quality and conversion.
• Maintain consistent brand voice and ensure materials meet compliance and safeguarding standards.
• Research sector trends and competitor activity to inform campaigns.

Skills & Experience:

• Strong digital marketing background (SEO, PPC, analytics).
• Experience in B2B services, training, or education preferred.
• Proficient with web CMS (WordPress) and marketing tools (Mailchimp, Zoho, Google Ads, Analytics).
• Excellent English writing skills (UK style) and attention to detail.
• Analytical mindset and able to work independently in a remote setting.

Job Types: Full-time, Permanent

Pay: AED3,500.00 - AED6,000.00 per month

Application Question(s):

• Have you previously worked remotely with an international or UK-based team? How did you stay aligned and communicate effectively?
• What do you find most rewarding about marketing in the training or education sector?
• What metrics do you track to measure marketing success?
• Which tools and platforms have you used for SEO, PPC, and marketing automation?
• What’s your approach to keyword research and content optimisation
• Describe a digital marketing campaign you’ve managed that generated measurable leads. What were the results?

Language:

• Fluent English (Required)

Location:

• Dubai (Preferred)