Digital Marketing Lead – Software & AI Solutions

Job Title

Digital Marketing Manager – Software Development & AI

Key Traits: Excellent communication skills | Strategic mindset | Stability-focused | Results-driven

Job Overview:

We are seeking a highly motivated and performance-oriented Digital Marketing Manager with 7–9 years of experience in the IT, software development, or AI-driven industry. The ideal candidate will take end-to-end ownership of digital marketing initiatives, including digital asset management, multi-channel campaign execution, performance analytics, and high-quality lead generation. This role is critical in positioning the organization as a trusted technology and AI solutions provider.

Key Responsibilities:

• Own and manage the company’s digital assets, including the website, landing pages, and overall UI/UX performance.
• Create, update, and optimize portfolios, case studies, pitch decks, and company capability presentations.
• Plan and execute integrated digital marketing campaigns across SEO, SEM, email marketing, and paid platforms (Google, Meta, LinkedIn).
• Develop and implement long-term content strategies for blogs, social media, case studies, and thought leadership.
• Set up and manage marketing automation workflows and CRM pipelines using tools such as HubSpot, Zoho, or similar platforms.
• Monitor and analyze key performance metrics including traffic, conversion rates, CPL, lead quality, and ROI on ad spend.
• Conduct in-depth competitor analysis and market research within the IT, SaaS, and AI domains.
• Manage and optimize company profiles on platforms like Clutch, GoodFirms, and DesignRush, including review-generation initiatives.
• Build and nurture strategic partnerships with design and development agencies through email campaigns and LinkedIn outreach.
• Create and optimize high-conversion landing pages using CRO techniques and A/B testing.
• Strengthen the company’s positioning as an AI-driven solutions provider through consistent branding, messaging, and campaigns.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5–9 years of hands-on experience in digital marketing (experience in IT, SaaS, or AI companies preferred).
• Strong expertise in SEO, SEM, Google Ads, Meta Ads, and LinkedIn Ads.
• Proven experience with CRM and marketing automation tools such as HubSpot, Zoho, or Mailchimp.
• Solid understanding of email marketing strategies, segmentation, and lead-nurturing workflows.
• Excellent written, verbal, and presentation skills with the ability to communicate effectively with stakeholders.
• Strong analytical skills with experience in reporting, insights generation, and performance optimization.
• Working knowledge of AI/ML concepts and their relevance to modern digital marketing.

Good to Have:

• Experience working with CMS platforms such as WordPress or Webflow.
• Basic knowledge of HTML/CSS.
• Strong copywriting and storytelling capabilities.
• Hands-on experience in conversion rate optimization (CRO) and landing page optimization.

Benefits:

• End-to-end ownership of the digital marketing function with strategic autonomy.
• Supportive, collaborative, and growth-focused work culture.
• Opportunities for professional development and continuous learning.
• Competitive compensation package with performance-based incentives.

Job Types: Full-time, Permanent

Pay: ₹80,000.00 - ₹95,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Application Question(s):

• What tools or processes do you use to ensure brand consistency across all digital assets?

Experience:

• Digital Marketing : 7 years (Required)
• Exp. IT Based Service Industry: 7 years (Required)
• Managing Digital Marketing Team: 5 years (Required)

Work Location: In person