Digital Marketing Manager

Job Title: Digital Marketing Manager
Salary: ₹4,00,000 – ₹6,00,000 per annum
Location: Gurugram, Haryana
Job Type: Full-time

About VPLAK:
VPLAK is a fast-growing e-commerce and service-based company, committed to delivering premium products and exceptional customer experiences. We are seeking a results-driven Digital Marketing Manager to lead online marketing efforts, drive traffic, and enhance our digital presence.

Role Overview:
The Digital Marketing Manager will plan, execute, and manage all digital marketing campaigns, with a strong focus on performance metrics, brand visibility, and ROI. You will work closely with cross-functional teams to deliver impactful results.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Manage paid ad campaigns on Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
• Optimize website and landing pages for improved conversions and user experience.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Monitor campaign performance, generate reports, and implement data-driven improvements.
• Collaborate with the creative team to produce engaging marketing materials.
• Manage and grow the company’s social media presence.
• Stay updated on emerging digital marketing tools, trends, and best practices.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 3–5 years of proven experience in digital marketing, preferably in e-commerce or retail.
• Proficiency in Google Analytics, SEO tools, PPC campaigns, and social media ads.
• Strong analytical skills with the ability to interpret campaign data.
• Excellent communication, leadership, and project management skills.
• Creative thinker with attention to detail and brand consistency.

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person