Digital Marketing Manager

ROLE – Digital Marketing Manager/Specialist
JOB TYPE – Full-time
WEBSITE LINK – www.trendworks.in
LOCATION – Chennai, Hyderabad, Bangalore
AGE LIMIT – UPTO 35 YEARS

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing the digital marketing strategies and campaigns for our organisation. You will utilise a range of digital channels and tools to drive brand awareness, engagement, and lead generation. This role requires a deep understanding of digital marketing techniques, analytical skills, and a passion for staying updated with industry trends

Key Responsibilities:

Digital Strategy Development:
● Create and execute comprehensive digital marketing strategies aligned with business goals.
● Define target audiences, market segments, and key performance indicators (KPIs) for campaigns.

Search Engine Optimization and Paid Advertising:
● Perform keyword research and analysis to optimise website content for search engines.
● Implement on-page and off-page SEO strategies to improve organic search rankings.
● Plan and manage online advertising campaigns across platforms like Google, Facebook and LinkedIn
● Optimise ad spend, targeting, and ad creatives to achieve campaign objectives.

Content Marketing and Social Media Management:
● Plan and execute email marketing campaigns, including newsletters, drip campaigns, and promotional emails.
● Create and manage social media profiles, content calendars, and campaigns.

Conversion Rate Optimization (CRO):
● Identify opportunities to improve website user experience and conversion rates.

Qualifications:
●Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
● Proven experience of 2-7 years in digital marketing, with a track record of successful campaigns.
●Proficiency in digital marketing tools and platforms, including SEO tools, Google Analytics, and social media management tools.
● Strong analytical and data-driven mindset, with the ability to interpret and act on marketing data.
● Excellent written and verbal communication skills.
● Creative thinking and problem-solving abilities.
●Project management skills to effectively manage multiple campaigns and tasks. ●Certifications in digital marketing (e.g. Google Ads, HubSpot, or Facebook Blueprint) are advantageous.

Job Type: Full-time

Pay: Up to ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person