Digital Marketing Manager

COMPANY: HealthMark Group is a leading provider of healthcare release of information solutions, dedicated to simplifying and streamlining the exchange of medical data between healthcare providers, payers, and patients. We empower healthcare organizations to securely and efficiently manage the exchange of health information and manage the exchange of health information securely and efficiently, ensuring compliance with regulatory requirements while maintaining the highest standards of privacy and security.

POSITION OVERVIEW: Growth / Demand Generation Specialist

We are seeking a Digital Marketing Manager to help accelerate our digital marketing and customer acquisition efforts. Reporting directly to the Head of Demand Generation, this role will execute our paid media, social, and internal channel strategies, optimize conversion funnels, and collaborate cross-functionally to deliver measurable marketing ROI.

The ideal candidate is equal parts analytical and creative—someone who thrives on experimenting, testing, and scaling campaigns that fuel growth.

Responsibilities:

• Execute end-to-end paid search programs in Google Ads and LinkedIn Ads
  • Implement SEM bidding strategies to maximize conversions
  • Plan, manage, execute and analyze ABM campaigns
  • Develop, execute and manage an SEO strategy to increase organic search rankings for key terms
  • Monitor and improve backlink profiles and domain authority
  • Shape and implement AEO strategy
• Expand digital presence throughout the full buyer journey, from top-of-funnel awareness to conversion
• Identify, test, and optimize new customer acquisition channels
• Manage digital campaign calendar, budget, pacing, and reporting
• Collaborate with design and content teams to produce compelling ads and assets
• Monitor and analyze campaign performance, making data-driven recommendations to improve conversion rates

Experience & Qualifications:

• 3-5 years of experience in technical marketing, demand generation, or digital acquisition roles
• Hands-on experience with SEO, Google Ads, LinkedIn Ads and conversion optimization
• Proven ability to launch, manage, and optimize digital campaigns across platforms
• Proficiency with marketing technologies including HubSpot, Google Analytics, automation tools, A/B testing, and personalization platforms
• Strong analytical skills with a passion for experimenting with messaging, creative, and audiences to drive growth
• Growth mindset focused on driving acquisition and funnel optimization
• Excellent problem-solving and project management skills, with the ability to collaborate across teams

Preferred Qualifications:

• 6sense certification
• HubSpot experience
• Google Ads and Google Analytics experience
• Background in account-based marketing (ABM)