Marketing & Product Development Manager

Location: Karachi (Hybrid)

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About BREACHIT

BREACHIT is a fast-growing streetwear and lifestyle brand tailored for Gen Z in Pakistan. We’re redefining customization and culture in fashion, blending creativity with cutting-edge e-commerce.

We are seeking a dynamic, female leader who can be the face of our brand, driving both marketing strategy and product development while building a strong digital presence.

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Key Responsibilities

• Brand Leadership

• Represent BREACHIT as the face of the brand across campaigns, social media, exhibitions, and pop-ups.

• Marketing & Growth

• Oversee Meta Ads, SEO, and website structure for growth and conversions.

• Manage social media platforms with engaging, consistent, and trend-driven content.

• Build strong organic traffic across all digital channels.

• Drive influencer marketing collaborations to scale brand presence.

• Content & Creative

• Lead product shoots and content creation that aligns with BREACHIT’s identity.

• Product Development

• Research and develop new products aligned with market trends.

• Coordinate product launches and ensure innovative offerings.

• Events & Activations

• Lead brand exhibitions and pop-up events, representing BREACHIT to customers and partners.

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Requirements

• Female candidate, confident in being a public face of the brand.

• Hybrid working model (remote + on-ground for shoots, events, and exhibitions).

• Strong knowledge of social media management, digital marketing, and content creation.

• Hands-on experience in product development and trend research.

• Proactive, creative, and up-to-date with global & local fashion/marketing trends.

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Compensation

• Base Salary: PKR 60,000 - 80,000

• 10% Profit Share after 3 months of proven successful performance.

Job Type: Full-time

Pay: Rs60,000.00 - Rs80,000.00 per month

Work Location: In person