Digital Marketing Manager

Company Description

At Loyal To Cumbria (LTC) , we're more than just a local directory. We're a vibrant advertising platform dedicated to celebrating the people, places, and businesses that make Cumbria unique. Our mission is to connect locals and visitors alike with the best of Cumbria through trusted recommendations, exclusive offers, and impactful promotional tools. We proudly champion local businesses and aim to strengthen our community through smart, engaging, and targeted marketing strategies.

Role Overview

We are looking for a Digital Marketing Manager to lead our digital efforts and help grow our online presence. This is a fully remote role ideal for a creative, data-driven marketer who understands the power of community and local business. You will take ownership of digital campaigns, content strategy, analytics, and optimization efforts across platforms.

Key Responsibilities

• Plan, execute, and manage multi-channel digital marketing campaigns including social media, email, and web
• Develop and schedule engaging, on-brand content for platforms like Facebook, Instagram, and X (formerly Twitter)
• Analyze performance using web analytics tools such as Google Analytics to optimize engagement, reach, and ROI
• Lead and refine SEO and SEM strategies to improve search rankings and increase website traffic
• Collaborate with internal teams and local partners to deliver integrated campaigns aligned with business goals
• Produce regular performance reports with actionable insights and recommendations
• Monitor digital trends and emerging tools to keep LTC current and competitive
  
  

Required Qualifications

• Proven experience in digital marketing, social media, and campaign management
• Strong knowledge of SEO, SEM, and web analytics tools
• Experience creating and analyzing marketing reports
• Excellent communication, storytelling, and copywriting skills
• Strong organizational and time management abilities
• Bachelor’s degree in Marketing, Communications, or a related field
• A passion for supporting local communities and small businesses
  
  

What We Offer

• A flexible, remote working environment
• The opportunity to work with a mission-driven team focused on making a real impact
• Creative freedom and opportunities for professional development
• A meaningful role that directly contributes to the success and visibility of businesses in Cumbria