Digital Marketing Manager

Digital Marketing Manager – Cloud ServicesAbout the Role

We are looking for a highly skilled Digital Marketing Manager with expertise in B2B technology and cloud solutions. In this role, you will drive our digital marketing strategy, positioning our cloud services as the trusted choice for enterprises and SMBs. You will be responsible for building brand awareness, generating qualified leads, and supporting sales enablement through innovative digital campaigns.

Key ResponsibilitiesStrategy & Planning

• Develop and execute multi-channel digital marketing strategies to promote cloud infrastructure, managed services, SaaS, and cybersecurity offerings.
• Align campaigns with sales objectives to drive lead generation, pipeline growth, and customer retention.
• Manage the digital marketing budget to maximize ROI.

Demand Generation & Campaigns

• Lead performance marketing campaigns (Google Ads, LinkedIn Ads, and other B2B platforms).
• Design and implement account-based marketing (ABM) strategies targeting enterprise clients.
• Develop integrated campaigns across SEO, SEM, content marketing, webinars, and events.

Content & Branding

• Oversee creation of thought leadership content (blogs, case studies, whitepapers, videos) that highlights cloud expertise.
• Manage social media presence (LinkedIn, Twitter, YouTube) to position the company as an industry leader.
• Ensure consistent brand messaging tailored to IT decision-makers (CIOs, CTOs, IT managers).

Analytics & Reporting

• Track KPIs such as MQLs, SQLs, CAC, conversion rates, and digital engagement.
• Use marketing analytics tools (Google Analytics, HubSpot, Salesforce, or similar) to measure performance and optimize campaigns.
• Deliver regular insights and dashboards to leadership and sales teams.

Collaboration & Leadership

• Work closely with sales, product, and cloud engineering teams to align marketing with go-to-market strategies.
• Manage agencies, freelancers, and marketing tools/vendors.
• Mentor and grow an internal digital marketing team.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 5–7 years of experience in B2B digital marketing, preferably in cloud services, IT infrastructure, or enterprise software.
• Proven track record in demand generation, ABM, and B2B lead nurturing.
• Deep knowledge of cloud technologies, SaaS, cybersecurity, and IT trends (technical understanding is a plus).
• Strong skills in SEO, SEM/PPC, email automation, and CRM-driven campaigns.
• Excellent communication and storytelling ability to translate technical services into business value.

What We Offer

• Competitive compensation and performance-based incentives.
• Opportunity to shape the digital marketing roadmap in a fast-growing cloud services company.
• Access to continuous learning in cloud, cybersecurity, and digital transformation.
• A collaborative environment with passionate technology professionals.

Job Types: Full-time, Permanent

Pay: Up to ₹50,000.00 per month

Work Location: In person