Digital Marketing Manager

Marketing Manager

Experience: Minimum 3 - 5 years as a Marketing Manager (no career gaps)

Employment Type: Full-time

About Us

Britapp Systems is a fast-growing technology company building web and mobile products for international markets, including:

• ESMACS – Employee Compliance Management (UK)
• TimeSeel – Employee Attendance & Tracking (Global)
• MoneySeel – Personal Finance & Expense Tracking (Global)
• Eposdeck – POS & Billing for Electronics Retail (UK)

We also partner with Aramm Legal, a UK-based law firm helping clients with legal services.

We’re looking for an experienced Marketing Manager to lead and execute all marketing initiatives end-to-end — from brand strategy to digital campaigns, and from lead generation to customer conversion.

Key Responsibilities

• Marketing Strategy & Planning
• Build and execute global marketing strategies for SaaS, mobile apps, and legal services.
• Define clear KPIs (leads, conversions, downloads, ROI) and manage marketing budgets effectively.
• Digital Marketing & International Campaigns
• Plan and run international campaigns on Google Ads, Facebook/Instagram, LinkedIn, YouTube, and TikTok.
• Focus on UK & global markets for SaaS products and apps.
• Oversee SEO/ASO for websites and apps; manage analytics (Google Analytics, GTM, Firebase, etc.).
• Team Leadership
• Lead and guide the multimedia team (designers, video editors) to create engaging creatives and ads.
• Supervise the telecalling team for lead follow-up, nurturing, and conversions.
• Content & Branding
• Build strong brand positioning for each product and the law firm.
• Oversee social media presence, blogs, landing pages, and email campaigns.
• Lead Generation & Conversion
• Drive qualified leads for B2B products (ESMACS, Eposdeck).
• Increase app installs and active users for TimeSeel and MoneySeel.
• Generate consultation leads for Aramm Legal through UK-focused campaigns.
• Reporting & Optimization
• Monitor marketing KPIs, analyze ROI, and optimize campaigns.
• Present performance reports and recommendations to management.

Requirements

• 3+ years of proven experience as a Marketing Manager or Digital Marketing Lead.
• International marketing experience — preferably UK, EU, or global campaigns.
• Strong knowledge of Google Ads, Meta Ads, LinkedIn Campaign Manager, SEO, ASO, content strategy.
• Experience in managing teams (design/multimedia + telecalling).
• Solid understanding of lead generation funnels for both B2B & B2C products.
• Must have no career gaps and a track record of delivering measurable marketing results.
• Excellent communication, leadership, and project management skills.

Nice to Have

• Experience marketing tech products / SaaS / mobile apps internationally.
• Exposure to UK legal or service-based industries.
• Familiarity with CRM tools and marketing automation.

What We Offer

• Opportunity to own the entire marketing function across multiple products and regions.
• Work on diverse products — from apps to SaaS to legal services.
• Competitive salary + performance-based incentives.
• A collaborative, innovation-driven work culture.

Job Types: Full-time, Permanent

Benefits:

• Provident Fund

Work Location: In person