Digital Marketing Manager

• Minimum 3+ years of Experience in Digital Marketing Specialist
• Launch, monitor, and continuously optimize campaigns in Google Ads, Meta Ads, LinkedIn, and emerging platforms.
• Team handling Experience
• Coordinate with design and content teams to produce high-converting creatives and landing pages.
• Strategy & Budget
• Build an integrated digital strategy spanning SEO, SEM, paid social, email, content, and display, tied to clear KPIs and ROI targets.
• Manage the annual digital marketing budget, reallocating spend based on performance insights.
• Campaign Management
• Own marketing automation workflows, A/B tests, and conversion-rate optimization initiatives.
• Analytics & Reporting
• Instrument and analyze the full customer journey in GA4 and the CRM.
• Deliver weekly/monthly dashboards that translate data into actionable recommendations for leadership.
• Team Leadership
• Mentor a cross-functional team of digital marketers and external vendors; set goals, track performance, and foster a culture of experimentation.
• Brand & Content Governance
• Ensure consistent brand voice and visual identity across all digital touchpoints.
• Maintain an editorial calendar that aligns content with audience needs and funnel stages.
• Innovation & Trend Monitoring
• Evaluate emerging tools (AI content, new ad formats, analytics platforms) and drive adoption where they create competitive advantage.

Job Type: Full-time

Pay: ₹14,793.41 - ₹63,466.91 per month

Benefits:

• Provident Fund

Work Location: In person