Digital Marketing Manager

SUMMARY:

The Digital Marketing Manager leads the strategy and execution of CollisionRight’s digital initiatives to strengthen brand presence, generate leads, and support business growth. This role oversees digital channels including paid search and social, website SEO, social media, and online reputation management. Partnering with marketing leadership, vendors, and operations, the Manager drives consistent brand messaging, develops content strategies, and analyzes performance to optimize results. The Digital Marketing Manager will work on strategies led by the Marketing Director and collaborate on developing plans to achievethose strategies. This position combines strategic direction with hands-on execution to enhance digital engagement and position CollisionRight for continued growth.

This is a full-time role, Monday through Friday, 8 AM–5 PM. The schedule is flexible, with a hybrid option available, though the position is primarily on-site. Quarterly travel may be required. Compensation ranges from $70,000–$85,000, depending on experience.

Must be located within an hour from Dublin, OH.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

• Lead the planning, execution, and optimization of digital initiatives across paid search, organic and paid social media, website CRO + SEO, and online reputation management.

• Collaborate with Integrated Marketng Manager to develop digital support plans needed across our brands. Including suggestions to strengthen integrated local campaigns and market plans.

• Ensure brand consistency and alignment with company objectives across all digital channels.

• Oversee paid and organic social strategies, including creative development, campaign execution, reporting, optimization plans and budget management.

• Partner with web vendors to create new acquisition sites and continuously improve existing web properties through SEO and CRO initiatives.

• Manage website content updates and functionality through CMS platforms.

• Monitor and enhance online reputation through listings management (e.g., Yext), sentiment tracking, and timely review responses.

• Guide and support local content champions to strengthen shop-level brand storytelling.

• Develop and maintain the digital content calendar, including internal communications for Workvivo and other marketing campaigns.

• Collaborate with designers, copywriters, and vendors to produce cohesive, high-quality digital materials.

• Support marketing programs such as referral initiatives, acquisition integrations, and emerging digital capabilities including email marketing.

QUALIFICATIONS:

• Bachelor’s degree in marketing, communications, or a related field required; advanced certification or equivalent experience preferred.

• 5+ years of progressive experience in digital marketing, with proven success managing campaigns across paid search, social, SEO, and online reputation platforms.

• Demonstrated ability to develop and execute multi-channel digital strategies that drive measurable results.

• Strong project management skills with the ability to oversee multiple initiatives, timelines, and stakeholders.

• Proficiency with CMS platforms, email marketing tools, analytics dashboards, and ad management systems (e.g., Google Ads, Google Analytics).

• Exceptional written and verbal communication skills with a focus on brand storytelling and audience engagement.

• Experience managing or mentoring others, including external vendors and internal content contributors.

• Working knowledge of design and video editing tools (e.g., Canva, Adobe, CapCut) to support content creation and review.