Digital Marketing Manager

Job Title: Digital Marketing Manager

Job #: 2025-16117

Location: Glen Mills, PA (We are seeking candidates local to Glen Mills, PA/Philadelphia, PA areas)

Salary Range: Depends Upon Experience

Schedule/Hours: Day Shift Schedule – Hybrid (Monday, Wednesday & Thursday, Onsite, Tuesday & Friday, Remote)

Industry: Manufacturing

Type of Role: Individual Contributor

Education: Bachelor’s Degree Required (Minimum)

Work Experience: We are seeking candidates with 10 years’ experience minimum Digital Marketing, S.E.O. or Integrated Marketing experience. This is a must-have requirement. No exceptions.

Software Experience: We are seeking candidates with at least 3 years’ experience with Pardot, Salesforce Marketing Cloud or Adobe Experience Manager. This is a must-have requirement. No exceptions.

https://www.axalta.com/corporate/en_US.html (Company Website Link)

Job Description:

Join Our Team as a Digital Marketing Manager!

We are excited to invite applications for the position of Digital Marketing Manager, a role that plays a crucial part in enhancing our global brand presence. We are looking for a dynamic individual who can blend technical skills with creative talent to effectively support our B2B journey. In this position, you will have the opportunity to spearhead our digital strategies, boost engagement, and craft engaging content across our website and social media platforms. Your contributions will be vital in driving our Industrial brand forward.

Your Mission:

• Shape and implement innovative digital strategies that boost our website, social media, and digital marketing efforts for the Industrial global business unit.
• Expand and streamline the website customer journey, CTA’s and funnel metrics. Lead website journey improvements and traffic expansion efforts. Ensure our website content is simple, streamlined and easy to understand.
• Support content and social media campaigns that resonate with our audience, foster vibrant online communities.
• Measure and analyze the success of digital campaigns, using insights to refine and optimize strategies.
• Collaborate seamlessly with global cross-functional teams to ensure consistent brand messaging and effective digital communications.
• Engage colleagues and partners worldwide to build awareness and amplify our brand.
• Train team members on cutting-edge digital tools and best practices to stay ahead in the game.

What We're Looking For:

• A bachelor’s degree in marketing, communications, business, IT, or a related field (a master’s degree is a plus).
• Minimum 7 years of experience in digital marketing roles, including website and social media management. Experience in website redesign and updates a plus.
• Experience managing and updating website content with a strategic customer journey intent.
• Experience with digital transformation project in large organization.
• Expertise in creating engaging content and a keen eye for detail.
• Proficiency with social media management and analytics tools.
• Flexibility and agility to adapt to changing plans and directions.

Why Join Us?

• Influence a global Industrial brand and drive impactful digital marketing strategies.
• Work with innovative teams and cutting-edge digital tools.
• Expand your career in a collaborative and dynamic environment.

If you're ready to take our digital presence to the next level and make a tangible impact, we want to hear from you. Apply now and become a key player in our exciting journey!

Proficiency with Salesforce Suite, Marketing Cloud/Pardot, Adobe Experience Manager required. Prior experience building (or rebuilding) integrated digital experience that includes managing a corporate website required. This position is located at our Glen Mills office.

Our Company:

Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers’ products – whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals – and add dimension and beauty with colorful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.

Axalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific. Our diverse global footprint allows us to deliver solutions in over 140+ countries and coat 30 million vehicles per year. We’ve recently set an exciting 2040 carbon neutrality goal, in addition to 10 other sustainability initiatives, and we take pride in working with our customers to optimize their businesses and achieve their goals.

2 - Professionals (EEO-1 Job Categories-United States of America)