Digital Marketing Manager

Apply only if you have prior experience in Jewellery Digital Marketing Manager.

Key Responsibilities:

• Use tools like Google Analytics to track and analyze campaign performance metrics, providing reports and actionable insights to senior management.
• Develop and execute email marketing campaigns to nurture leads, engage subscribers, and promote new collections or offers.
• Work closely with internal creative teams (designers, copywriters, photographers) and external agencies or vendors. The role may involve leading and mentoring a small marketing team
• Plan and manage paid advertising campaigns (Google Ads, Meta Ads) and measure their performance against KPIs and ROI, optimizing spend based on data-driven insights.
• Oversee the company's social media presence (Instagram, Facebook, Pinterest, etc.), focusing on aspirational storytelling and visually engaging content (images, videos, reels) that builds a strong, engaged community.
• Conduct market research to identify jewellery industry trends, competitor activities, and emerging technologies, using these insights to inform creative direction and strategies.
• Design and implement robust digital marketing plans across all online platforms to align with overall business objectives and the brand's luxury positioning.
• Optimize website content for search engines to increase organic traffic. Plan content calendars, manage product listings, blogs, and ensure brand consistency across all channels

Requirements:

• Experience (3-5+ years) in Jewellery Digital Marketing, preferably within the jewellery & luxury retail industry.
• Bachelor's degree in Marketing, Business, Communications, or a related field is typically required.
• Excellent analytical and problem-solving abilities, high creativity with a strong eye for aesthetics, exceptional communication skills, and project management capabilities.
• Strong knowledge of SEO/SEM, PPC, social media platforms and their ad managers, Google Analytics, CRM, and content management systems.

Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person