Digital Marketing Manager

We are looking for a highly motivated and experienced Digital Marketing Manager to lead and execute all aspects of our online marketing and brand presence. The ideal candidate should have hands-on experience in managing digital campaigns, social media, website maintenance, and data-driven marketing strategies to generate organic and paid leads effectively.

Key Responsibilities:

• Plan, create, and manage Meta (Facebook & Instagram) Ads, Google Ads, and other paid campaigns.
• Optimize ad performance and ROI through data analysis and A/B testing.
• Handle all company social media accounts — content planning, posting, engagement, and growth.
• Develop creative and consistent social media strategies to build brand awareness and generate leads.
• Manage WhatsApp Business API, campaign broadcasting, and chatbot integration for customer engagement and lead follow-up.
• Handle website hosting, maintenance, and regular updates.
• Ensure smooth functionality, SEO optimization, and user-friendly experience.
• Manage email marketing campaigns and mail protection/security.
• Maintain professional communication tools and CRM data.
• Maintain marketing databases, leads, campaign reports, and analytics.
• Track and analyze key performance indicators to measure campaign effectiveness.
• Coordinate with graphic designers (or design using tools like Canva/Photoshop) for visuals and creatives for campaigns.
• Develop and implement SEO, content, and engagement strategies to increase organic reach and leads.

Key Skills Required:

• Proficiency in Google Ads, Meta Ads Manager, and WhatsApp Business API
• Strong understanding of SEO, SEM, and SMM strategies
• Knowledge of WordPress or website CMS management
• Basic knowledge of hosting and domain management
• Experience with email marketing tools (Mailchimp, Zoho, etc.)
• Analytical mindset with data-driven decision-making
• Excellent communication, time management, and creative thinking

Qualifications:

Bachelor’s degree in Marketing, Digital Media, or a related field

Certification in Google Ads, Meta Ads, or Digital Marketing preferred

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person