Digital Marketing Manager

About Our Client:

It is a leading software development company specializing in B2B and B2C solutions, custom software development, and software exports, serving both local and international markets.

Job Responsibilities:

• Develop and execute comprehensive digital marketing strategies to grow brand awareness, engagement, and lead generation.
• Manage and optimize social media channels (Facebook, Instagram, LinkedIn, X, TikTok, etc.) including content planning, posting, and community engagement.
• Plan, run, and monitor paid digital campaigns across Google Ads, Meta Ads, and other relevant platforms to drive conversions and reach.
• Coordinate with creative, design, and content teams to develop compelling marketing materials aligned with campaign objectives.
• Analyze campaign and social media performance metrics, preparing regular reports on KPIs such as engagement, reach, CTR, and conversions.
• Ensure consistent brand voice, messaging, and visual identity across all digital and social channels.
• Track digital trends, competitor activity, and audience insights to inform campaign decisions and identify new opportunities.
• Manage marketing budgets effectively to ensure cost-efficient performance across all campaigns.
• Support in developing email marketing campaigns, newsletters, and promotional content.
• Collaborate with SEO and web teams to align digital campaigns with overall marketing objectives.
• Contribute to content strategy through creative ideas for posts, blogs, and digital storytelling.
• Assist in managing partnerships, collaborations, or influencer relationships when relevant.
• Participate in periodic reviews to refine marketing strategy and improve ROI.
• Proven experience managing paid campaigns (Google Ads, Meta Ads, or similar).
• Strong understanding of social media algorithms, content strategy, and audience engagement tactics.
• Proficiency with analytics and campaign management tools (Google Analytics, Meta Business Suite, etc.).
• Excellent copywriting, communication, and creative thinking skills.
• Ability to multitask, manage deadlines, and collaborate effectively with cross-functional teams.

Other Details:

Work Mode: Onsite - Full Time
Location: Karachi
Experience: 2 + years
Timings:

Monday to Friday: 10:30 am to 7:30 pm Morning Shift

Salary: Market Competitive

About HR Ways:

HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983azto stay updated or visit www.hrways.co to know more.

Job Type: Full-time

Pay: Rs100,000.00 - Rs150,000.00 per month

Work Location: In person