Digital Marketing Manager

Key Responsibilities

1. Digital Campaigns & Lead Generation

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and other digital platforms.
• Manage budgets, A/B testing, and conversion tracking for lead generation campaigns.
• Collaborate with the sales team to ensure smooth lead flow and monitor campaign ROI.

2. Social Media Management

• Develop and implement monthly social media calendars (Instagram, Facebook, LinkedIn, YouTube, etc.).
• Create engaging posts, reels, and stories showcasing projects, testimonials, and property features.
• Monitor trends, hashtags, and engagement metrics to grow organic reach and brand visibility.

3. Content & Branding

• Write or supervise high-quality content for websites, blogs, listings, and digital ads.
• Coordinate with photographers, and videographers to produce compelling project visuals.
• Ensure brand consistency across all digital touchpoints.

4. Website & SEO Management

• Oversee website updates, landing pages, and property microsites.
• Implement SEO best practices — keyword research, on-page optimization, and backlink strategy.
• Track website performance via Google Analytics, Shopify, and other tools.

5. Email & WhatsApp Marketing

• Develop and manage drip campaigns, newsletters, and property announcements.
• Segment audiences to deliver personalized communication for buyers and investors.

6. Market Research & Analytics

• Analyze digital marketing performance using analytics dashboards and prepare weekly/monthly reports.
• Study competitor activities and market trends to refine strategies.

Job Type: Full-time

Pay: ₹7,000.00 - ₹35,000.00 per month

Benefits:

• Flexible schedule

Ability to commute/relocate:

• Sector-128 Noida, Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: In person