Digital Marketing Manager

Key Responsibilities

1. Lead Generation & Digital Strategy

• Build and execute B2B lead generation plans across SEO, LinkedIn, social media, and paid ads.
• Design the marketing funnel from awareness to nurturing.
• Recommend quick wins and long-term scalable strategies with measurable KPIs.

2. Brand Positioning & Visibility

• Audit current brand presence and positioning.
• Develop strategies to enhance visibility in the training and coaching industry.
• Create content and campaigns that establish thought leadership and credibility.

3. Video & Content Marketing

• Plan and manage brand shoots — leadership messages, client stories, service showcases, and culture videos.
• Define tone, theme, and style aligned with Kaizen’s premium, authentic brand.
• Oversee production, budgeting, and distribution across LinkedIn, YouTube, Instagram, and website.

4. Marketing Agency & Vendor Management

• Manage existing digital, creative, and video partners.
• Set clear SLAs, track performance, and ensure consistency in brand communication.
• Manage contracts, budgets, and ROI-driven execution.
• Maintain a marketing calendar and performance dashboard.

Qualifications

• MBA/PGDM in Marketing or related field.
• 5–7 years of B2B marketing experience in training, consulting, or professional services.
• Proven skills in lead generation, content marketing, and agency management.
• Excellent communication, negotiation, and project management skills.

Why Join Us

• Lead marketing for a fast-growing, impact-driven organization.
• Collaborate directly with leadership and top enterprise clients.
• Freedom to create and execute innovative marketing strategies.

Job Type: Full-time

Pay: ₹15,754.46 - ₹59,521.29 per month

Benefits:

• Provident Fund

Work Location: In person