Digital Marketing Manager

Job Description

WADIC is seeking a Marketing Manager to lead the development, execution, and optimization of all marketing initiatives aimed at strengthening WADIC’s brand, attracting high-quality clients, and driving overall business growth. This leadership role requires a strategic thinker with hands-on experience in digital marketing, content creation, lead generation, and brand development.

Key ResponsibilitiesMarketing Strategy & Leadership

• Develop and implement comprehensive marketing strategies to position WADIC as a top web development company.
• Oversee all marketing functions, including digital marketing, branding, content strategy, and customer engagement.
• Analyze market trends, competitor activities, and customer insights to refine ongoing strategies.
• Establish KPIs and performance metrics to track and optimize marketing effectiveness.

Digital Marketing & SEO

• Lead SEO and SEM initiatives to boost search visibility and digital presence.
• Manage paid advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and retargeting platforms.
• Optimize website content, structure, and UX for improved search performance.
• Utilize analytics, heatmaps, and CRO strategies to improve website conversions.

Content & Social Media Marketing

• Oversee the creation of high-quality content including blogs, case studies, whitepapers, and social posts.
• Plan and manage content calendars for LinkedIn, Twitter, Facebook, Instagram, and YouTube.
• Stay updated on social media trends and adjust strategies as needed.

Email Marketing & Lead Generation

• Design and manage email campaigns for lead nurturing, engagement, and retention.
• Build automated email workflows using HubSpot, Mailchimp, ActiveCampaign, or Klaviyo.
• Improve lead funnels and conversion tactics through A/B testing.
• Collaborate closely with the sales team to deliver qualified B2B leads.

Brand Management & PR

• Maintain and elevate WADIC’s brand identity across all digital and offline channels.
• Manage PR efforts, press releases, and media relations.
• Identify partnership and sponsorship opportunities to boost brand visibility.
• Organize webinars, virtual events, and conferences to establish thought leadership.

Marketing Automation & CRM

• Implement and optimize marketing automation tools to improve efficiency.
• Utilize CRM platforms such as HubSpot, Salesforce, or Zoho to manage and nurture leads.
• Deploy chatbots and AI-powered marketing tools to enhance customer interaction.

Required Skills & ToolsSEO & Digital Marketing

• Google Analytics, Google Search Console, Google Ads
• SEMrush, Ahrefs, Moz, Screaming Frog
• Facebook Ads Manager, LinkedIn Ads, Twitter Ads
• Hotjar, Crazy Egg

Social Media & Content Marketing

• Hootsuite, Buffer, Sprout Social
• Canva, Adobe Photoshop, Adobe Illustrator
• ChatGPT, Grammarly, SurferSEO

Email & CRM Marketing

• Mailchimp, Klaviyo, ActiveCampaign, HubSpot, Salesforce, Zoho CRM
• LinkedIn Sales Navigator, LinkedIn Campaign Manager
• Zapier, ConvertKit, Unbounce

Additional Tools

• WordPress, Webflow
• Jira, Asana, Trello, Monday.com
• Google Tag Manager

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of marketing experience, ideally within a tech or web development environment.
• Demonstrated expertise in SEO, SEM, social media, email marketing, and content strategy.
• Strong analytical abilities to measure KPIs and optimize performance.
• Excellent leadership, communication, and collaboration skills.
• Understanding of web development and industry trends is a plus.

Job Type: Full-time
Job Timing: Night Shift 9am to 6pm MST US Time Zone
Job Location: College Road, Township, Lahore.

Job Type: Full-time

Application Question(s):

• How many years of experience do you currently have as a marketing manager?
• Are you willing for night shift ?
• What is your expected salary ?
• What is your current salary ?

Education:

• Bachelor's (Preferred)

Language:

• English (Preferred)

Work Location: In person