Digital Marketing Manager

Key Responsibilities:

• Take full ownership and autonomy for the assigned domain (e.g., Electrical, Mechanical, Pharmacy, Biotech, Computer Science, Management, etc.)—overseeing end-to-end operations, growth, and marketing.
• Plan, coordinate, and execute workshops, training programs, webinars, innovative projects, internships, and academic or skill-based events relevant to the specific domain.
• Build, expand, and manage the network of mentors, faculty, industry experts, institutional partners, and learners (students/professionals) in the domain.
• Develop and execute comprehensive digital marketing strategies (including SEO, social media, email marketing, Google/social ads, content planning, and automation).
• Ensure regular promotion of the website, domain-specific courses, programs, and workshops at national and international levels.
• Create and manage robust social media profiles and engage actively with relevant communities to foster brand value and engagement.
• Drive lead generation, enrollments, sales, and brand presence for the domain, meeting and exceeding set goals.
• Proactively analyze and report on marketing performance, event/lead metrics, social media impact, and website analytics.
• Research competing institutes and domain programs globally and adopt/improve operational strategies accordingly.

Required Qualifications & Skills:

• Graduate or postgraduate degree (or equivalent experience) in the relevant domain area.
• Proven experience in digital marketing, social media management, or in organizing education/training initiatives.
• Strong skills in team management, project coordination, networking, and client/mentor relationship building.
• Excellent communication skills in English (additional language skills are a plus), and familiarity with IT tools and workflow automation.
• Capability and willingness to work in a global (international) environment.

Personal Qualities:

• Self-driven and result-oriented
• Leadership and team-building ability
• Innovative and adaptable mindset
• Strong focus on customer/learner needs

Job Type: Full-time

Pay: ₹25,000.00 - ₹60,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person