Digital Marketing Manager

Overview
We are seeking a highly skilled and innovative Digital Marketing Manager to lead our online marketing strategies and campaigns. The ideal candidate will possess a deep understanding of digital marketing channels, analytics, and content creation, with a focus on driving engagement, conversions, and brand growth across multiple platforms. This role offers an exciting opportunity to shape our digital presence and influence our overall marketing success.

Duties

• Develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and other performance marketing channels.
• Conduct keyword research and utilize SEO tools to improve organic search rankings and website visibility.
• Oversee content creation including copywriting, graphic design, and multimedia content using Adobe Creative Suite and Adobe Photoshop.
• Manage content management systems like WordPress and other CMS platforms to ensure website content is current and optimized.
• Utilize analytics tools such as Google Analytics to monitor campaign performance, analyze data trends, and generate actionable insights.
• Implement marketing automation tools to streamline campaigns and improve lead nurturing processes.
• Collaborate with cross-functional teams to support B2B marketing initiatives and e-commerce strategies.
• Perform conversion optimization by analyzing user behavior and adjusting campaigns or website elements accordingly.
• Stay updated on the latest digital marketing trends, tools, and best practices to continuously enhance campaign effectiveness.

Requirements

• Expertise in content creation, copywriting, graphic design, social media management (including Facebook), and content management systems like WordPress.
• Familiarity with conversion optimization techniques and performance marketing strategies.
• Excellent analytical skills with the ability to interpret data to inform decision-making.
• Experience in B2B marketing and e-commerce environments is preferred.
• Strong communication skills with the ability to collaborate effectively across teams. This role is ideal for a dynamic professional passionate about leveraging digital channels to achieve measurable business growth while staying at the forefront of industry innovations.

Pay: $30.00 - $35.00 per hour

Benefits:

• 401(k)
• Flexible schedule
• Health insurance
• Vision insurance

Work Location: Remote