Digital Marketing Manager

Roles & Responsibilities

Campaign & Account Management

• Oversee daily account health, optimization, and quality control across multiple platforms (Google, Meta, TikTok, Snapchat, Affiliates, Gupshup & Moengage etc.).
• Execute and monitor bid strategies, targeting, creative testing, and budget pacing.
• Conduct in-depth brand-level campaign analysis to identify opportunities for growth and efficiency.
• Building customer journey / flow having and having deep knowledge about Push, In app, SMS, Mailer Campaigns.
• Implement and maintain feed optimizations.

Planning & Strategy

• Collaborate with Retail marketing teams on awareness and performance media plans.
• Create media plans, ensuring alignment with revenue and ROAS targets.
• Develop strategies for new account launches and market expansions.
• Lead deep-dive brand performance analyses to inform strategic decision-making.

Collaboration & Stakeholder Management

• Lead weekly and monthly meetings with brands and internal stakeholders.
• Work closely with Retail marketing teams to align calendars, promotions and campaign priorities.
• Coordinate with cross-functional teams on key projects, platform updates and marketing initiatives.

Reporting & Analysis

• Review and share weekly performance reports, highlighting key trends and actionable insights.
• Deliver monthly reports with comprehensive analysis of KPIs, performance drivers, and recommendations.
• Maintain and update cost trackers, target sheets, and other financial alignment tools.

Required Skills and Qualification:

• Analytical skills for data-driven decision making.
• Expertise in paid media platforms such as Google, Meta, Snapchat, TikTok, Moengage/Webengage & Gupshup
• Strong communication and collaboration skills.
• Ability to manage and optimize multiple campaigns across diverse platforms.
• Excellent analytical skills with experience using GA4, Data Studio, or other BI tools.
• Education: University degree in marketing, Strategic Analysis, or related field.
• 4-5 years of experience in performance marketing ideally within luxury ecommerce
• Proven track record of developing and implementing successful performance marketing strategies for e-commerce brands.
• Strong understanding of business analytics and data-driven decision-making.
• Excellent communication, collaboration, and interpersonal skills.
• Ability to manage multiple projects simultaneously and prioritize effectively.

Job Type: Full-time

Pay: AED4,000.00 - AED8,000.00 per month

Education:

• Bachelor's (Required)

Experience:

• E-Commerce: 1 year (Preferred)
• Digital Marketing: 4 years (Required)