Digital Marketing Manager

About the Role :

We are seeking a skilled and dynamic Digital Marketing Executive with hands-on experience in promoting mobile app products and services. The ideal candidate should have strong knowledge of SEO, content strategy, social media campaigns, email marketing, and lead generation through multiple platforms.

Key Responsibilities

• Plan and execute digital marketing strategies to promote mobile apps across global markets
• Manage and optimize SEO (On-page, Off-page, ASO – App Store Optimization preferred)
• Create and manage content for websites, blogs, email campaigns, and promotional assets
• Handle social media marketing across platforms like Facebook, Instagram, LinkedIn, and YouTube
• Execute LinkedIn marketing and outreach campaigns for lead generation
• Manage YouTube marketing including channel growth, video optimization, and campaign analytics
• Run email marketing campaigns using CRM/automation tools
• Track campaign performance, analyze data, and prepare performance reports

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, IT, or a related field
• Should have minimum 02+ years of experience in Digital Marketing within the mobile app industry
• Strong knowledge of SEO, SEM, ASO, SMO, SMM
• Experience with CRM systems, marketing automation, and analytics tools (Google Analytics, Search Console, etc.)
• Familiarity with email marketing tools (Mailchimp, HubSpot, etc.)
• Good communication and presentation skills
• Ability to generate quality leads and support sales initiatives
• Creative mindset and strong attention to detail

Job Type: Full-time

Work Location: In person