Digital Marketing Manager

The Freedonia Group, Inc. (TFG) offers the most comprehensive collection of market intelligence products and services on the web today. TFG is the leading provider of global market intelligence products and services. We offer a variety of business intelligence solutions that are designed to solve your toughest challenges.

We are seeking a Digital Marketing Manager to help continue to move TFG towards it goals and the design and implementation of exciting new innovations.

Campaign Execution & Management

• Collaborate closely with the marketing manager to plan and deploy integrated digital marketing campaigns across email, social media, paid search, and content marketing channels.
• Build and manage campaigns in HubSpot, including creating workflows, landing pages, forms, and automated email sequences.
• Ensure all campaigns are executed accurately, meet brand standards, and align with overall marketing goals and timelines.
• Continuously monitor campaign setup and performance to identify opportunities for optimization and improved engagement.

Analytics and Reporting

• Track campaign metrics using Google Analytics, HubSpot’s analytics tools, and other reporting platforms.
• Interpret performance data to identify trends, areas of opportunity, and campaign risks.
• Produce regular reports and dashboards for senior leadership, clearly presenting results, insights, and ROI.
• Make data-driven recommendations to improve targeting, messaging, segmentation, and overall channel performance.

Content Management & SEO

• Support the development, publication, and optimization of digital content across the company website, blogs, landing pages, and social media platforms.
• Conduct keyword research to ensure all content is aligned with SEO best practices and contributes to organic growth goals.
• Manage content calendars, coordinate subject matter experts, and maintain consistent brand voice and messaging.
• Review content performance and suggest enhancements to improve visibility, engagement, and conversion.

Project and Team Coordination

• Coordinate daily with cross-functional teams—including creative, design, sales, and technology—to keep campaigns on schedule and within scope.
• Assist in planning workflow timelines, deliverables, and approvals to ensure smooth execution.
• Support or oversee administrative and junior marketing staff as needed, offering guidance, training, and quality checks.
• Assist with vendor coordination when needed, including freelancers, designers, and external agencies.

Market Research & Strategic Insights

• Conduct ongoing market and competitor research to stay current on industry trends, digital marketing best practices, and emerging tools.
• Identify strategic insights that can enhance campaign performance and inform long-term marketing strategies.
• Test new marketing approaches, channels, and technologies to keep the company’s digital presence modern and competitive.

Required Skills & Qualifications

HubSpot Expertise

• Demonstrated experience using HubSpot’s marketing automation, CRM, and content management tools.
• Ability to build complex automated workflows, segment audiences, and manage lead nurturing campaigns.

Analytical Skills

• Strong ability to analyze campaign data, interpret performance metrics, and translate numbers into actionable insights.
• Comfortable using analytics tools, dashboards, and A/B testing methodologies.

Communication & Project Management

• Excellent verbal and written communication skills for cross-team collaboration and presenting to leadership.
• Strong organizational and project management capabilities, with the ability to handle multiple campaigns simultaneously and meet deadlines.

Technical Proficiency

• Working knowledge of Google Ads, Facebook/Meta Business Manager, Google Analytics, and common marketing tech platforms.
• Familiarity with content design tools (e.g., Canva, Photoshop) to support basic asset creation.
• Understanding of SEO principles, content optimization, and digital marketing best practices.

Education & Experience

• Bachelor’s degree in marketing, communications, or a related field.
• Typically 2–5 years of experience in a digital marketing or marketing operations role.

Leadership & Collaboration

• Ability to influence team decisions, provide guidance on campaign optimization, and support the development of junior team members.
• Comfortable taking initiative, offering recommendations, and helping drive continuous improvement across marketing workflows.

The Freedonia Group is a growing company with a high standard of excellence. We work in a casual and fun working environment and welcome people with an entrepreneurial spirit. TFG is proud to be an equal opportunity employer.

Pay: $65,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• We are only able to hire in the following states: FL, GA, LA, MA, MD, MN, NJ, OH, TN. If you do not live in one of those states, we can NOT consider your application at this time. Do you live in one of the listed states?

Work Location: Remote