Digital Marketing Manager

For a very well known nutraceutical company located in Zamalek, a Digital Marketing Manager is urgently needed:

Role Purpose:

Lead the development and execution of the company's marketing strategy across both digital and

traditional channels. This role blends strategic brand management with hands-on digital performance, driving awareness, engagement, and conversion across platforms.

The Marketing Manager will play a key role in establishing the brand as a premium health brand in Egypt and regional markets.

Key Responsibilities:

• Develop and implement integrated marketing plans for all product categories (Men’s, Women’s, Kids, Sports, Sleep, Gut, Cognitive).
• Plan and execute digital campaigns across social media, influencer marketing, paid media, and content marketing.
• Manage partnerships, activations, and offline events to strengthen brand presence and consumer engagement.
• Oversee creative direction and content production with internal and external teams.
• Manage marketing budget, ensuring strong ROI across digital and traditional channels.
• Track and optimize KPIs — including ROAS, CAC, engagement rate, brand awareness, and conversion metrics.
• Collaborate closely with the E-Commerce & Sales Manager to align marketing and sales objectives.
• Lead and mentor the internal marketing team and manage relationships with agencies and creative partners.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 7–10 years of experience in FMCG, nutraceuticals, or e-commerce marketing.
• Strong knowledge of both traditional brand management and digital performance marketing.
• Proven experience managing agencies, media budgets, and digital platforms.
• Creative thinker with strong analytical and leadership skills.
• Excellent communication in English and Arabic.