Digital Marketing Manager

Key Responsibilities

• Plan and execute digital marketing strategies to promote mobile apps across global markets
• Manage and optimize SEO (On-page, Off-page, ASO – App Store Optimization preferred)
• Create and manage content for websites, blogs, email campaigns, and promotional assets
• Handle social media marketing across platforms like Facebook, Instagram, LinkedIn, and YouTube
• Execute LinkedIn marketing and outreach campaigns for lead generation
• Manage YouTube marketing including channel growth, video optimization, and campaign analytics
• Run email marketing campaigns using CRM/automation tools
• Track campaign performance, analyze data, and prepare performance reports

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, IT, or a related field
• Should have minimum 02+ years of experience in Digital Marketing within the mobile app industry
• Strong knowledge of SEO, SEM, ASO, SMO, SMM
• Experience with CRM systems, marketing automation, and analytics tools (Google Analytics, Search Console, etc.)
• Familiarity with email marketing tools (Mailchimp, HubSpot, etc.)
• Good communication and presentation skills
• Ability to generate quality leads and support sales initiatives
• Creative mindset and strong attention to detail

Job Type: Full-time

Work Location: In person