Digital Marketing Manager

Key Accountabilities

Digital Strategy & Execution:

• Define and implement the digital roadmap for websites, mobile apps, push notifications, and paid media campaigns.
• Align digital initiatives with overall marketing and business objectives.

Platform Management:

• Oversee UX/UI optimization, technical performance, and continuous improvements for web and app platforms.
• Ensure seamless integration with analytics, CRM, and marketing automation systems (in collaboration with respective managers).

Performance & Analytics:

• Monitor KPIs such as website traffic, app downloads, engagement metrics (MAU/DAU), push notification CTR, and paid media ROI.
• Use analytics tools to identify trends and propose enhancements to improve fan experience and conversion rates.

Vendor & Project Oversight:

• Manage relationships with external development agencies and technology partners to deliver projects on time and within scope.
• Coordinate cross-functional teams for successful execution of digital initiatives.

Innovation & Benchmarking:

• Stay ahead of global sports digital trends and recommend new technologies or features to enhance fan engagement.

Generic Accountabilities

• Uphold brand values and digital vision across all owned platforms.
• Ensure compliance with internal governance, security, and performance standards.
• Foster collaboration with internal teams and external partners to achieve digital objectives.
• Maintain flexibility to adapt to evolving technologies and fan engagement trends.